1. Chapter 4 Brainpower for Your Business Chapter 4 DECISION SUPPORT AND ARTIFICIAL INTELLIGENCE Brainpower for Your Business

2. STUDENT LEARNING OUTCOMES

3. VISUALIZING INFORMATION IN MAP FORM FOR DECISION MAKING

4. INTRODUCTION 4 Phases of decision making

5. Four Phases of Decision Making

6. Types of Decisions You Face Structured decision Nonstructured decision Recurring decision Nonrecurring (ad hoc) decision

7. Types of Decisions You Face

8. CHAPTER ORGANIZATION 1.Decision Support Systems 2.Geographic Information Systems 3.Expert Systems 4.Neural Networks and Fuzzy Logic

9. CHAPTER ORGANIZATION 5.Genetic Algorithms 6.Intelligent Agent

10. DECISION SUPPORT SYSTEMS Decision support system (DSS)

11. Alliance between You and a DSS

12. Components of a DSS Model management component Data management component User interface management component

13. Components of a DSS

14. GEOGRAPHIC INFORMATION SYSTEMS Geographic information system (GIS)

15. Zillow GIS Software for Denver

16. EXPERT SYSTEMS Expert (knowledge-based) system

17. Traffic Light Expert System

18. What Expert Systems Can and Can’t Do An expert system can An expert system can’t

19. NEURAL NETWORKS AND FUZZY LOGIC Neural network (artificial neural network or ANN)

20. Neural Networks Can…

21. Fuzzy Logic Fuzzy logic

22. GENETIC ALGORITHMS Genetic algorithm

23. Evolutionary Principles of Genetic Algorithms 1.Selection 2.Crossover 3.Mutation

24. Genetic Algorithms Can…

25. INTELLIGENT AGENTS Intelligent agent Types

26. Information Agents Ex: Buyer agent or shopping bot

27. Monitoring-and-Surveillance Agents  Monitoring-and-surveillance (predictive) agents

28. Data-Mining Agents  Data-mining agent

29. User Agents User or personal agent Examples

30. MULTI-AGENT SYSTEMS AND AGENT-BASED MODELING Biomimicry Used to

31. Agent-Based Modeling Agent-based modeling Multi-agent system

32. Business Applications

33. Swarm Intelligence  Swarm (collective) intelligence

34. Characteristics of Swarm Intelligence