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Best Outdoor Campaign Entry Form. 1. Strategic planning (25%) Maximum 250 words Covering market background, competitive position, campaign goals, target.

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Presentation on theme: "Best Outdoor Campaign Entry Form. 1. Strategic planning (25%) Maximum 250 words Covering market background, competitive position, campaign goals, target."— Presentation transcript:

1 Best Outdoor Campaign Entry Form

2 1. Strategic planning (25%) Maximum 250 words Covering market background, competitive position, campaign goals, target market, media selection, and rationale for Outdoor. … 2. Tactical Planning (25%) Maximum 250 words Understanding of key variables in Outdoor planning process – timing/use of formats/regionality/weights/innovative planning and demonstrable cost efficiencies via CPT’s etc. While use of JNOR figures is important, non-JNOR formats will be allowed for. … Best Industry Newcomer (Media Planning)

3 3. Media & Creative Symbiosis (25%) Maximum 250 words Core idea, execution, understanding of how the poster creative needs to work with the medium. … 4. Results (25%) Maximum 250 words How well the campaign met objectives as demonstrated by sales / market share / research results. … Best Industry Newcomer (Media Planning)

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