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Related Technological Trends Growth of the Photographic Industry and its future Part I.

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Presentation on theme: "Related Technological Trends Growth of the Photographic Industry and its future Part I."— Presentation transcript:

1 Related Technological Trends Growth of the Photographic Industry and its future Part I

2 The Kodak Brownie Camera Revisited Cost $1.00 Film 10-15 cents per roll Simplicity Rapid Widespread Usage

3 The Kodak Brownie Camera

4 Limitations of the Brownie One focal point, (infinite) Viewfinder Low Light conditions Speed Evolution of Hardware Optic Improvements and Different lenses SLR Flash and Light Meters Shutter Improvements

5 Development of Subsidiary Support Industries Independent Film Processing – Photo Hut Chemical Processing Plants for Raw Material Production Camera Manufacturers – Still Photographs, Motion Pictures

6 Societal Impact of Photographic Technology Anti-Religious – Man was created in the image of GOD and only HE could create such an image. The beginning of Mass Media – Documentation of Wars, issues in newspapers etc. What would life be truly like without the advent of photography?

7 Societal Impact of Photographic Technology: Trivia Every weekend 2000 pictures per second are taken around the world 80% of U.S. household are active picturetakers Women take more pictures than men and request double print more often 75-80% of photos taken and processed are stored away in boxes and albums 70-80% of U.S. households want to do more with their pictures in relation to the PC.

8 Essential & Non-Essential Parameters Cost Time to develop film Exposure time of the film Clarity of image Widespread Usage

9 Exposure and Development Time

10 Image Quality

11 Cost

12 Cost II

13 Usage

14 The Photographic Industry Economic Indicators

15 Digital Technology Advantages: No film needed Instant images, no developing Ability to alter/enhance images Many uses of images (e- mail, web pages, print outs) Disadvantages: Cost of camera Image quality Image storage problems

16 Digital Predictions One of the more alarming predictions made at last year's Photokina was the suggestion that by 1998, half of us freelance photographers would be out of work as a result of digital technology. With 1998 also being designated "The Year of Photography and the Electronic Image", will it unofficially become known as "The Year of Digital Technology and the Unemployed Photographer?" Mark Middlebrook of Silicon Imaging (who we interviewed for the CD ROM) thinks a more realistic prediction would be 35% fewer freelance photographers in two to five years time, but is at pains to point out that he does not believe this necessarily means fewer photographs will be used. http://www.evening.demon.co.uk/futures.html#implicate


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