1. Anita Wilhelm, Kevin Li, Erick Herrarte The Camera Phone Game

2. Terminology - Zookes! Pictures and challenges > Take a photo of legs

3. Terminology - Zookes! Pictures and Challenges > Walking dog

4. Problem and Motivation Problem to Solve: Image annotation too time consuming and cumbersome for one user Motivation Distribute work load among community to ease process and facilitate action Give incentive through game play

5. Game play To complete Zooke challenges Create an active community of multimedia annotators Continuous play –Play while waiting or in downtime – via PC or phone –Play while not playing on the phone by noticing things around –Play while browsing other’s completed Zookes via PC

7. Target Player Audience Ages: 16 – 35 –Teenagers, Expendable income Hip, connected crowd with discretionary income Own camera phone/ pda Interested in content & community: –Friendster, Tribe, Orkut, Blogging, Mo-blogging, IM, SMS, MMS Users Casual/Passive User Target: Everyday User Social Butterfly Game Enthusiast

8. Browse/ Search Zookes Browse last two weeks of Zookes Find Zookes with a lot of posts (meaning easy or popular) See the most popular Zookes View your friend Jim’s posts See Zookes posted on New Years Eve View how many posts your Zooke rated 5 received Social Read about who is in your group Start discussions about photos Find out who is the leading player (has the most points) PC Component Tasks