1. RSS Feed Advertising ‘’Target the audience you’re missing’’ 2010 Alexandra Roa alexandra.roa@mediafed.com +44 (0)203 142 6720

2. Mediafed Brand partners

3. What the clients say about Mediafed “Very good client services” Adelia Harris, planner, Mediacom International “Very good service levels and always work to do what they can to get the most for our budgets and constantly improve the targeting and network” Lyndsey Best, Account Director, Agenda21 “Mediafed have been a pleasure to work with in 2009 having consistently proven their ability to deliver high awareness and engagement levels for my client at a relatively low cost. They take the headache out of pan regional media, giving advertisers access to some of Europe's premium IT & Business audiences through one, tried and tested media channel”, Alex Dagger, Planner, Mindshare Worldwide “CTR of 0.50% which is over 100% higher than other online display marketing. The average cost per click has come in at under £3! RSS Feeds are an integral part of our media marketing activity Clare Foster, planner, Gyro International “RSS is an innovative way to reach IT managers and decision makers who are difficult to reach in other ways”, IBM Europe ‘Consistently delivers excellent response across all our target markets and continues to drive a cost efficient delivery of campaigns’ Chris Appleton, Account Manager, Initiative

4. What are RSS Feeds? Really Simple Syndication Users subscribe to RSS feeds because they want to: - Control of the category and content they want to be updated on - Read their information where/when they decide - Get qualitative content from websites they rely on - Save time and organise their relevant content - Don ’ t go back to the website to search for information RSS feeds allow internet users to receive the latest and updated information in real time from any online publication.

5. Instead of browsing favourite web pages, RSS users are aggregating information through RSS into one web page. The advert will be seen in all. How do they consume their content? Mobile iPhone, Blackberry, etc.

6. RSS is a Global communications channel TodayJuly 2007 integrated RSS into Internet Explorer 7 RSS logo is now recognised as the universal RSS symbol Subscribers can read RSS via different RSS readers IE7 is the most popular RSS reader (65%)

7. How to subscribe to an RSS Feed? Step 1: Click on the feed you want to subscribe to

8. How to subscribe to an RSS Feed? Step 2: Select the option „Subscribe to this feed“

9. RSS = New Entry Point of the website You have now subscribed to this Feed. It is now listed close to your Favourites. The updated content will be saved on automatically.

10. Targeting options available GEO TARGETINGPUBLISHERS RSS FEEDSCONTEXTUAL Environment Travel Technology Women Green Laptop Business development

11. Mediafed’s role Mediafed Metric platform ratified by ABCe and IAB Publishers’ RSS Feeds pass through Mediafed’s server Analyse Measure Promote Place Advertising

12. RSS Reach Same demography as the website. RSS Users are time poor people. Paradoxically, they spend 50 minutes/day within their RSS environment. = When they read the information they want to be updated on, then they spend lot of time on it! With RSS, you don’t waste any impressions as you target people interested in their content (they subscribed to it) whereas on the website you often reach users who went on the website by chance! 30 million RSS Users in Europe a Day

13. RSS Creative available MPU 300*250 (Flash, Animated Gif) Video for RSS (300*250, 426 x 344 pixels..) High Visibility - High Impact - High Response

14. Why do brands work with Mediafed? 1. Work with 70% Premium publishers ww + Uniform rates accros network Reuters, The Economist, The Times, Le Monde, Lonely Planet.. 2. Opt-in subscribers base A loyal audience, ready to listen ! 3. High targeting medium Target the right person, no waste of impressions 4. Uncluttered and exclusive channel Limited competition and High Visibility 5. Fantastic results CTR average 0.5% (Q409) 90% Rebooking (Q409)

15. Engage your audience with RSS Dynamic Ad! Using Content Feeding the MPU Promoting IBM’s RSS Feeds on news’ RSS Feeds