1. 10.1 Identify Stakeholders
The process of identifying all people and organisations involved in or impacted by the project
Stakeholder information is gathered including their interests, involvement and potential impact on project success
Includes diverse groups such as customers, sponsors, impacted management, impacted staff, external organisations and sometimes even the public or press
Stakeholders can positively or negatively impact the project
Occurs during Planning
Initiation
Planning
Execution
Close
Monitor
Control
Adapted from PMBOK 4th Edition

2. Definition of Project Stakeholders
Stakeholders are persons or organisations who are actively involved in the project or whose interests may be positively or negatively affected by the performance or completion of the project.
Stakeholders may also exert influence over the project, its deliverables and the project team members.
The project management team must identify both internal and external stakeholders in order to determine the project requirements and expectations of all parties involved.
The Project Manager must manage the influence and expectations of the various stakeholders to ensure a successful project outcome.

3. Stakeholders and the Project
Operations
Manager
Other
Stakeholders
Project Stakeholders
Functional
Managers
Portfolio
Manager
Project
Sponsor
Program
Manager
Business
Partners
Project Team
Project
Management
Team
Project
Team
Project
Manager
Customers
Project
Management
Office
The Project
PMBoK Guide – Fourth Edition, figure 2.6

4. Stakeholder Identification
Identifying stakeholders and understanding their relative influence on a project is critical.
It can be difficult
Stakeholders can change over time and new ones can be identified during the project
Stakeholder expectations and power can also change during the project

5. Internal and External Stakeholders
Suppliers
Business
Partners
Other
Stakeholders
Customers
Government
Sub
Contractors
Competitors
Public
External Stakeholders
The Project
Internal Stakeholders
Functional
Managers
Project
Management
Office
Other
Stakeholders
Program
Manager
Portfolio
Manager
Operations
Manager

6. 10.1 Identify Stakeholders
Inputs to Identify Stakeholders -
Project Charter
Procurement Documents and Contracts
Enterprise Environmental Factors
Organisation culture and structure
Government regulations and
Industry standards
Organisational Process Assets
Stakeholder register templates
Lesson learned from previous projects
Stakeholder Registers from previous projects
Tools and techniques to Identify Stakeholders –
Stakeholder
Analysis
Expert
Judgement
Adapted from PMBOK 4th Edition

7. 10.1 Identify Stakeholders
Stakeholder Analysis
The process of systematically gathering and analysing information to determine whose interests should be taken into account throughout the project
It identifies the interests, expectations and influence of the stakeholders
Looks at stakeholders with positive and negative feelings towards the project
Step 1 - Identify all potential project stakeholders
Step 2 – Identify Power and Impact of each stakeholder
Step 3 – Assess likely stakeholder reactions and plan to get support
Adapted from PMBOK 4th Edition

8. Steps in Stakeholder Analysis
Identify all potential stakeholders and information about them
Understand their role and authority levels
Identify their interest and expectations
Key stakeholders are easily identified as they appear in the project governance and structure chart
Key stakeholders include anyone in a decision-making or management role that will be impacted by the project
Interview key stakeholders to identify more stakeholders
Positive stakeholders can be leveraged to enhance project success
Negative stakeholders need to be encouraged to support the project, or at least be neutral

9. Steps in Stakeholder Analysis
Identify Stakeholder Power and Interest
Classify stakeholders
Plan approach to stakeholder management depending on their power and interest
Identify stakeholder communication requirements
Complete the Stakeholder Power & Interest Grid
It is critical to understand their roles or positions, interests, expertise, expectations and levels of influence

10. Steps in Stakeholder Analysis
Assess likely stakeholder reactions
Identify stakeholder related risks
Monitor and control stakeholder related risks
Develop risk management plans and mitigation strategies to reduce negative impacts
Complete the Stakeholder Register and determine management strategy
Positive stakeholders can be leveraged to enhance project success
Negative stakeholders need to be encouraged to support the project, or at least be neutral

11. Stakeholder Power & Interest Grid
High
Keep
Satisfied
Manage
Closely
Power
Monitor
(minimum effort)
Keep
Informed
Low
Low
High
Interest
PMBoK Guide – Fourth Edition

12. Expert Judgement
Stakeholders are normally uncovered through discussions with the key stakeholders and the list should be expanded until all potential stakeholders are identified – e.g staff or customers impacted by the project, third party suppliers, finance and legal departments
It can be difficult to identify all the stakeholders
Different experts who should be consulted include -
Subject
Matter
Experts
Senior
Management
Key
Stakeholders
Other
Project
Managers
Industry
Groups
Professional
Associations
PMO
Consultants

13. 10.1 Identify Stakeholders
Outputs of this process include –
Stakeholder Register
Identification information
Assessment information
Stakeholder Classification
Stakeholder Management Strategy
Defined approaches to increase support or decrease negative impacts
Stakeholder Analysis Matrix
Takes the results of the above and the Power and Interest assessment
Summarises and organises into a register or table
Includes potential strategies to gain support or reduce negative impacts
Adapted from PMBOK 4th Edition

14. Stakeholder Register or Stakeholder Analysis Matrix
First step in communication planning
Includes expectations (interests) and management approach (strategies)
Content can be very sensitive
Discretion is required regarding access to the document and distribution lists
Stakeholder
Stakeholder Interests in the Project
Assessment of Impact and Authority
Potential strategies for gaining support and reducing objections
Stakeholder name and position title
Specific actions planned to gain support and reduce objections, leverage supporters and neutralise detractors
Areas of interest – functional, operational, specific project outcome or key knowledge area
Using the Power and Interest Grid to determine level of authority and also level and type of impact (positive or negative)
Adapted from PMBOK 4th Edition