2. Managed Broadband Solutions –Alpharetta, Georgia –Serve independent ISPs –Network Management –Branded Internet Services –24/7 End User Support Data Video Voice About Us

3. Connecting Our Communities –Minot, North Dakota –Largest co-op in the state: 200+ employees 48,000+ customers –Network: Copper Fiber optic Wireless 12 on Board of Directors (Newman-Eng) 2007 Legislative Blog 2009 Legislative Twitter About Us

4. Agenda What is it? How does social media affect telcos? Will it help you get - and keep - customers? What goes into a social media strategy? Who else is doing it?

5. What is social media? Web 1.0 Web 2.0

6. What is Social Media? Social media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media, thus facilitating conversations and interaction online between groups of people.

7. Understand the Groundswell 7 “A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” groundswell.forrester.com

8. Social Media = Cocktail Party People-centric No time or space constraints Engage in public & private conversations Share content –Profiles – 48% of Americans over age of 11 –Experiences

9. Social Media Adoption How long did it take to reach 50 million users? –Telephone: 74 years –Radio: 38 years –Personal Computer: 16 years –Internet: 2 Years –Blog: 1 year

10. Everybody’s New at This

11. Usage Among Small Businesses

12. What’s in it for my business?

13. How does social media affect telcos?

14. Outbound Marketing is Broken

15. Inbound Marketing Strategies

16. 16

17. 17 Wikipedia is driven by a global community of more than 150,000 volunteers—all dedicated to sharing knowledge freely. Over almost eight years, these volunteers have contributed more than 11 million articles in 265 languages. More than 275 million people come to our website every month.

18. Do consumers use social media? 57% join social networks 39% subscribe to RSS feeds 83% have viewed a video online 73% read a blog

19. The Social Technographics™ Ladder19 Inactives neither create nor consume social content of any kind Spectators consume social content including blogs, user- generated video, podcasts, forums, or reviews Joiners connect in social networks like MySpace and Facebook Collectors organize content for themselves or others using RSS feeds, tags, and voting sites like Digg.com Critics respond to content from others. They post reviews, comment on blogs, participate in forums, and edit wiki articles. Creators make social content go. They write blogs or upload video, music, or text. Creators Critics Collectors Joiners Spectators Inactives

20. Expected Sources of Leads

21. What is social media marketing?

22. Social Media Marketing is NOT...... a silver bullet... about selling... free... to be out-sourced

23. Social Media Marketing IS...... integrated with overall marketing strategy... based on content and conversation... focused on providing service... intended to build relationships & encourage sharing

24. Growth Through Social Media

25. Global Top Internet Sites (Reach) 25 1.Google 43% 2.Facebook33% 3.Yahoo!27% 4.YouTube23% 5.Live16% 6.Wikipedia13% 7.Blogger12% 8.MSN11% 9.Baidu.com 9% 10.Twitter 7% http://www.alexa.com/topsites/ 1. Google 2. Facebook 3. Yahoo! 4. YouTube 5. Wikipedia 6. Craigslist 7. Blogger 8. eBay 9. Twitter 10. Amazon MySpace 20 25 April 2010

26. Customer Acquisition by Channel

27. Blogs Easy to update Indexed quickly by search engines Attract inbound links Build email & RSS subscribers Resources: Blogger.com Wordpress.com Wordpress.org

28. YouTube Video demos Vlogs Interviews News Brand Messages Share and comment on videos Resources: Flip.com Screencast.com Google.com/support/ youtube/

29. Facebook Start conversations Generate feedback Status updates Photos Videos Links Resources: Facebook.com/ Advertising

30. Why Facebook Matters 30

31. Marketing @ Facebook31 Million+ Fans 1.Coca-Cola 2.Starbucks 3.Disney 4.Victoria's Secret 5. iTunes 6.Vitaminwater 7.YouTube 8.Chick-fil-A 9.Red Bull 10.T.G.I. Friday’s http://www.thebigmoney.com/slideshow/big-money-facebook-50-0

32. Twitter 140-character Microblog Tweet specials & updates Customer service Resources: Twitter.com/Twitter101 Tweetdeck Hootsuite.com WeFollow.com

33. Who’s using social media?

34. ShenTel on LinkedIn

35. San Bruno Cable TV on YouTube

36. Comcast on Twitter

37. How did they do it?

38. Social Media Marketing Strategies Components –Purpose & Goals –Listen –Engage –Influence –Measure

39. Purpose & Goals Increase awareness –Brand –Product Attract customers Increase customer satisfaction Build community SMART Goals –Specific –Measurable –Attainable –Realistic –Timely

40. Listen

41. Engage Set Social Media Policy Select channels Define time & responsibilities Get Found –Optimize –Publish –Promote

42. Influence Nurture Connections Conversations Convert –Landing pages –Subscriptions –Offers

43. Measure Test Measure Analyze Repeat Tools –Google Analytics –YouTube Insights –Facebook Insights –bit.ly

44. Show Your “Face” in Social Media: Case Studies

45. Brantley Telephone Company Rural south Georgia ILEC Goals: –Reinforce relationships –Drive web traffic

46. Brantley Telephone Company

47. SRT Communications

48. Facebook Page

49. 49 According to Facebook 25,300 Facebook users live within 50 miles of Minot, ND (age 18 and older) 30,000 Facebook users live with 50 miles of Fargo, ND who graduated from college 212,000 Facebook users live in ND 18+ 365,400 Facebook users live in Manitoba (age 18 and older) 297,540 Facebook users live in Saskatchewan (age 18 and older) Personal or Organizational

50. YouTube Channel

51. What’s Next? Of the marketers surveyed for the 2010 Social Media Marketing Report: –80% plan to increase use of Facebook –81% plan to increase use of blogs –73% plan to increase use of YouTube –71% plan to increase use of Twitter

52. Five Themes Know Your Environment Understand the Groundswell Consider Crowdsourcing People Know Best Listen, Learn, Lead

53. Consider Crowdsourcing53 Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

54. 6 Things for Tomorrow Google Facebook YouTube Blog Twitter Wikipedia

55. We welcome your questions. Download the eBook: http://blog.zcorum.com/2010/06/ebook-show-your-face/

56. Contact Us Tom Seymour Board of Directors SRT Communications (701) 858-3307 seymour@srt.com twitter.com/SenTomSeymour youtube.com/SRTGuys Rick Yuzzi VP - Marketing ZCorum (678) 507-5000 ricky@zcorum.com twitter.com/RickYuzzi twitter.com/ZCorum youtube.com/ZCorum facebook.ZCorum.com blog.ZCorum.com