1. Cloud Services Forum March 30, 2011 Welcome to the ATIS CSF Tutorial March 30, 2011; 11 AM ET 866-742-2029, passcode 202-662-8663 We appreciate your cooperation in making this a successful call, please: Introduce yourself and state your company’s name and committee affiliation before contributing to a discussion Do Not place the phone bridge on hold Turn Off other communication devices or Move Them Away from the phone you are using Mute Your Phone if you are not speaking, to avoid unnecessary echoing (*6 to mute, #6 to unmute if your phone is not equipped) Dial “00” for Operator Assistance

2. Cloud Services Forum Tutorial Andrew White Cloud Services Forum Chair Gary Munson Cloud Services Forum Vice Chair March 30, 2011

3. Cloud Services Forum March 30, 2011 Tutorial Objectives What is Cloud? –How is this relevant to communications? What is the Cloud Services Forum? –How did this group come into being? –What are the goals and objectives? How can the CSF interact with other ATIS groups to leverage the current work and knowledge base for Cloud Standards? –How can we ensure compatibility in the Cloud across the related committee standards? 3

4. Cloud Services Forum March 30, 2011 The Creation of CSF The CSF is the newest ATIS Forum. The CSF was formulated in part to address how service providers will leverage core network and service attributes to adopt, advance and deliver Cloud computing services. CSF is emphasizing an integrated network/IT perspective in its approach. This CSF work draws heavily on business use cases that demonstrate Cloud services' potential. 4

5. Cloud Services Forum March 30, 2011 The Early Cloud 5 Uniform addressing plan Single, automated user interface Attach anywhere, call anybody On demand, scalable Standard User Interface Common Platform Global Communications +=

6. Cloud Services Forum March 30, 2011 Broadening Perspective on Cloud (illustrative) SaaSBusiness apps (e.g., Salesforce apps, NetSuite apps) PaaS Computing, Storage (e.g., Google Apps Engine, Rackspace Cloud) IaaSComputing (e.g., Google or IBM managed hosting, Amazon EC2) Web-based applications Internet apps (e.g., Facebook, Android Marketplace) Network APIs & Device ( e.g., Parlay X / ParlayREST, Presence, MMS, Content Delivery) Inter-Provider networking services (e.g., Control Plane, VPNs) Expanding the view. Examples:Traditional view 6

7. Cloud Services Forum March 30, 2011 Applications Storage and Computing Networks Service Enablers Applications End Users User Service Reuse Resource Service AppAppApp DataDataData ServiceInteraction Subscriber Access & Transport The Service Enablers expose resources (applications, data, and connectivity) through a defined, reusable interface. Service Interaction Management is used to blend service enablers into a business application. End users interact with the business application oblivious of the component parts. Service Enabler Packaging 7

8. Cloud Services Forum March 30, 2011 Service Enabler Characterization 8 Partial Illustration

9. Cloud Services Forum March 30, 2011 9 Service Creation in the Cloud Core Competency Partner Enablers Service catalog and service interaction managers speed time to market and improve service enabler reuse Service Interaction Management Service Catalog Service Enabler Characterization provides key non-functional data to populate Service Catalog

10. Cloud Services Forum March 30, 2011 Fast Forward to Today Intuitive Indispensible Service-oriented Integrated into your life 10 Same Concept, More Apps

11. Cloud Services Forum March 30, 2011 Quiz The most important aspect of cloud is: A.A fast, always available network B.The most intuitive user experiences C.The best services infrastructure D.Skilled people to put it all together E.All of the above 11

12. Cloud Services Forum March 30, 2011 Inter-Provider Content Distribution Network Network Providers cooperate to cache/distribute content into each other’s networks to download content more locally to users. - Reduced consumption of network resources - Reduced download latency Consider the arrangement for doing this as cloud service infrastructure. General interest/resonance/willingness to have this item be the initial priority focus in CSF. 12

13. Cloud Services Forum March 30, 2011 Inter-connected CDN Delivery Model Between Carriers (Cache based distribution) Storage, Origin, etc. Content Delivery Node. Carrier-1 Network & CDN Network Peering Note: only data path is shown for clarity. Request & back-office path not shown. Carrier-2 Network & CDN User Content Data Path Node Cache Fill Data Path Routing, Back-office, etc. User is getting content sourced from Carrier 1; delivery node is Carrier 2’s, i.e., local. 13

14. Cloud Services Forum March 30, 2011 AMT Relay Content Delivery Node. Carrier-1 Network Network Peering Note: only data path is shown for clarity. Request & back-office path not shown Multicast content Tunneled multicast content Back-office Content Delivery Node. Carrier-2 Network Back-office Multicast Source AMT GW Inter-connected CDN Delivery Model Between Carriers (Multicast based distribution) Users are getting content sourced from Carrier 1; Replication occurs only in Carrier 2’s network. 14

15. Cloud Services Forum March 30, 2011 Peer-Peer Inter-connected CDN Model Interface Domains Network Interconnection Delivery Routing Back-Office Operations & Customer Care Network Interconnection Delivery Routing Back-Office Access, Security Features, Capacity reservation, Origin access, multicast sources/groups Traffic distribution, load management, AMT Relay addresses Provisioning, Logs, settlement SLA/outages/ticketing, Special customer requests Operations & Customer Care Carrier-1 Carrier-2 Bi-Lateral Agreement Between Two Carrier CDNs. Assume that each carrier peers with another carrier at the CDN Level 15

16. Cloud Services Forum March 30, 2011 CDN Federation Model Interface Domains Network Interconnection Delivery Routing Back-Office Operations & Customer Care Network Interconnection Delivery Routing Back-Office Access, Security Origin access Traffic distribution, load management, AMT Relay addresses Provisioning, Logs, settlement SLA/outages/ticketing, Special customer requests Operations & Customer Care Carrier-1Carrier-2 Federation Exchange: Assume that there is a trusted 3 rd party for facilitating federation 3 rd Party Features, Capacity reservation, multicast sources/groups 16

17. Cloud Services Forum March 30, 2011 Inter-Provider Content Distribution Network (Near Term Issue Focus) Goal is to achieve implementable specifications quickly. Initial milestones: CSF Issue #011 Cloud Service Framework for CDN (AT&T, ZTE) March 31 – Description of Cached & Multicast Models CSF Issue #013 Cloud Services Network-Network Interconnect (AT&T, Cisco, Fujitsu) April 30 – Service Level Functional Requirements for Peer-Peer NNI 17

18. Cloud Services Forum March 30, 2011 CSF Issues Cloud Service Framework for CDN (AT&T, ZTE) Cloud-Based Inter-Provider Telepresence: Access Agnostic End to End Service Flow (Service Architecture Document): In considering Telepresence and VPNs Service Definitions (Cisco, ZTE) Cloud Services Network-Network Interconnect (AT&T, Cisco, Fujitsu) Charging for Cloud Services (AT&T) Cloud Service Logging and Auditing (ZTE) Cloud Services Control Plane (Cisco, Huawei, ZTE) Guidelines for COTS/Third-Party Software Installation in a Cloud Environment (Qwest, Harris) 18

19. Cloud Services Forum March 30, 2011 Cloud Activities in other SDOs Cloud Security Alliance IETF CDNI Birds of a Feather ITU-T SG 13 NIST TM Forum Others… 19

20. Cloud Services Forum March 30, 2011 Synergies with other ATIS Committees IIF –Security and Identity Management in the Cloud –Reusability of SEs –Content Distribution Concept PRQC –Quality of Service in the Cloud PTSC –Cloud Interconnection in the NGN –Identity Management 20

21. Cloud Services Forum March 30, 2011 Q&A How can Cloud Services Forum work with you? 21

22. Cloud Services Forum March 30, 2011 Contact Information http://www.atis.org/Cloud/index.asp (Future meeting schedule is posted)http://www.atis.org/Cloud/index.asp –Yvonne Reigle, ATIS Director (yreigle@atis.org)yreigle@atis.org –Nicole Butler, ATIS Committee Administrator (nbutler@atis.org)nbutler@atis.org 22