1. Introduction to BUSI 7130/7136: Strategic Analysis and the Competitive Environment Dr. Shook

2. Agenda  What’s up with this course?  Getting to know you

3. Course Website  In-class Students: www.business.auburn.edu/~shookcl  Distance Students: WebCT

4. Benefits  Sharpened abilities to think strategically  Diagnose situations from a strategic perspective  Understanding of frameworks to analyze an organizations’ external and internal environments

5. Benefits (continued)  Increased capacity to identify strategic issues and alternatives  Experience in formulating and implementing strategic plans  Integrated knowledge

6. How are you going to get these benefits?  Readings and Mini-Lectures

7. Case Analyses

8. Simulation

9. Strategic Analysis Simulated Company External Analysis Internal Analysis Mission & Vision Business International Control Strategy What is Strategy?

10. Highlights from Syllabus  Required Texts Harvard Business Review Readings and Cases Registration in Capstone Business Simulation

11. Highlights from Syllabus  Grading Components – InClass Students Simulation  Company Portfolio15  Company Performance20  Annual Report15  Shareholders’ Meeting10 Final Exam30 Class Contribution10

12. Highlights from Syllabus  Grading Components – Distance Students Simulation-Performance25 Final Exam50 Class Contribution25

13. Highlights from Syllabus  Simulation Performance and Shareholders’ Report and Meeting are adjusted by peer evaluations Grades * Multiplier  Multiplier = Individual’s averaged evaluation/ average peer evaluation across group

14. Highlights from the Syllabus  Class Contribution – Your grade reflects the extent you added value to class. Active, quality and regular participation is required  Class Contribution – Distance – Your grade will reflect the extent to which you added value for other distance learners. You must post your comments to the discussion by the deadline listed on syllabus.

15. Highlights from Syllabus  Students with Disabilities See me during office hours (or make an appointment) with Accommodations Memo If you need an Accommodations Memo, contact Program for Students with Disabilities

16. Highlights from Syllabus  Course Policies Final Grades  90%, 80%, 70%, 60% Scale Professor reserves right to alter schedule Groups may fire member as disciplinary measure. Fired members must complete requirements individually.

17. Highlights from Syllabus  Course Outline  Key Due Dates You are responsible to meet deadlines. Please read the syllabus and ask if you have any questions.

18. Who is Dr. Shook?  Education Ph.D. – Strategic Management, LSU -1997 MBA – Ole Miss BSBA, Accounting – University of Northern Colorado CPA – State of Colorado

19. Who is Dr. Shook?  Previous Teaching Experience University of Texas, Arlington ESCEM – Poitiers, France ESC-Pau, France Northern Illinois University  Previous Work Experience 2 Regional CPA firms – Colorado Federal Reserve Bank

20. Who is Dr. Shook?  Personal Spouse – Linda (29), U of A Daughters - Meridith (15) & Caroline (13) Pets – 2 dogs and 1 cat  Hobbies International Travel Running Antiques French

21. Who is Dr. Shook?  Pet Peeves Discourteous Behavior in Class  Cell phones in class  Reading paper in class  Conversations in class Lack of Personal Responsibility Liars

22. Getting to know you

23.  Name Tents  Index Cards Name Phone number Address E-mail address U.G. Major Work Experience

24. Distance Students  Post your introduction of yourself to WebCT.