1. Development of Concepts for R&D Management R&D in an Individual Enterprise

2. 6th Generation R&D Management 2

3. Paradigm 6, 2000 - Ever increasing complexity of technologies and products Ever more aspect to consider Cooperation with ever more actors Ever more effective and efficient commercialization needed Ever increasing cost of being late 3

4. 6th Generation R&D Management New approach Broader multi-technology base for high-tech products More distributed technology sourcing 4

5. 6th Generation R&D Management Re-focus on Research Re-focus on the research part of R&D Back to the focus that the 1 st generation has However, corporate research laboratories are not resurfacing 5

6. 6th Generation R&D Management Distributed Technology Sourcing Corporate research labs Internal corporate venturing Technology company acquisitions Intellectual property acquisitions Corporate venture capital Joint ventures Independent research groups or networks Internally driven R&D 6

7. 6th Generation R&D Management Multi-Technology Base Combining many technologies in one product Alliances and cooperation cross borders Breakthroughs not from individual labs but from loosely tied networks Contacts to research ecosystems essential Variety of actors: universities, independent freelancers, temporary interest groups, and competitors 7

8. 6th Generation R&D Management Consequences of Developing Breakthroughs Business impact of technological changes is overestimated in the short run; while underestimated in the longer run Wildcards occur frequently with a larger impact than expected Emergence of new intermediaries for the research efforts towards the potential users Higher risk/reward ratios 8

9. Thank you! Acknowledgements Main source: D. Nobelius: Towards the Sixth Generation of R&D Management. International Journal of Project Management, number 22. 2004. Pages 369–375. 9