1. BA 499 – Sarah, Kambria, Kelsey, Bita

2. Objective: To provide a fun and unique experience for each customer Goal: To keep occupancy at or above 85% all year long Services: Treehouse and/or cabin rentals along with numerous activities

3. How are we different? What kind of image do you want to portray? What position in the market do you want to hold?

4. Target Market Segments

5. Economic Environment Trends 6 in 10 respondents had taken a vacation in the U.S. in the last year Young adults (especially 25- 34) are a key segment for travel marketers 25-34 year-olds are spending the most per household on travel

6. Substitutes RV parks, campgrounds, outdoor resorts (Sunriver), outdoor activities Are these substitutes a threat?

7. Who are your major competitors? Where are they and what do their markets look like?

8. Why do consumers buy their products? What are their strengths and weaknesses?

9. CRM Customer history and preferences Monthly newsletter Advertising Partnerships with outdoor retailers and outdoor recreational service companies K C K's Shop & Outdoor Equipment & Wyatt’s Outdoor Package Deals Bundle treehouse reservations with outdoor activities