1. ZoneTag: Putting Your Photos in Context Mor Naaman Yahoo! Research Berkeley

2. http://zonetag.research.yahoo.com 2 ZoneTag? How would we: Create/store? Find? Share? Discover? “Everything in the world exists to end up in a photograph” -- Susan Sontag

3. http://zonetag.research.yahoo.com 3 Programmable Context-aware Network-connected Quality… it’ll be good enough Why Cameraphones? Numbers, numbers… – 500,000,000 (Source: Future Image Inc.)

4. http://zonetag.research.yahoo.com 4 Current Mobile Experience Difficult to share (or even save!) Hard to find –No context –No semantic information

5. http://zonetag.research.yahoo.com 5 ZoneTag Experience 2-click upload, smooth experience Photo uploaded with location and time metadata

6. http://zonetag.research.yahoo.com 6 ZoneTag Experience Tagging made easy! –Tag/categorize/annotate your photos from the phone

7. http://zonetag.research.yahoo.com 7 Where do Tags come from? You Your contacts Various databases Customized Streams Served in context!

8. http://zonetag.research.yahoo.com 8 Suggested Tags

9. http://zonetag.research.yahoo.com 9 I’m Too Lazy (you’re not alone) Tagging is the means, not the goal Benefits even if you never tagged a single image (Bradley Horowitz, elatable.com)

10. http://zonetag.research.yahoo.com 10 Where do locations come from? Bluetooth GPS (when available) User-contributed cell tower mapping

11. http://zonetag.research.yahoo.com 11 Context predicts Tags People Sharing Interest?

12. http://zonetag.research.yahoo.com 12 What to do with all this context? ZoneTag browser demo PhotoCompas demo

13. http://zonetag.research.yahoo.com 13 Typed (Faceted) Browsing http://zonetag.research.yahoo.com/photos ZoneTag locations this week:

14. http://zonetag.research.yahoo.com 14 Social Browsing My contacts at Berkeley, yesterday:

15. http://zonetag.research.yahoo.com 15 Personal Browsing - PhotoCompas http://infolab.stanford.edu/~mor/worklinks.html

16. http://zonetag.research.yahoo.com 16 PhotoCompas

17. http://zonetag.research.yahoo.com 17 PhotoCompas

18. http://zonetag.research.yahoo.com 18 PhotoCompas

19. http://zonetag.research.yahoo.com 19 ZoneTag Challenges Data –Computing likelihood of tags –Analyzing new datasets for new type of applications* Platform scale and design UED, UED, UED Inventing the future

20. http://zonetag.research.yahoo.com 20 ZoneTag as a platform Everything we can do, you can do (better?) –Cell ID translation –Suggested Tags –More… Put ZT on your favorite platform! Coming soon

21. http://zonetag.research.yahoo.com 21 Thank You Download, sign up, get the full scoop: http://zonetag.research.yahoo.com (Research prototype; currently supports Nokia Series 60 phones) Mor Naaman mor@yahoo-inc.com