1. TRANSIT QUEST

2. Website Guide with three search options Walking and use of public transportation At least three alternative Scheduled service advisories Sudden delays also considered Result  MyTransitQuest.com SO, WHAT IS IT?

3. Public Transportation Industry Why New York City? MTA of NYC has 2 billion riders annually Current Competition Our Competitive Edge LET’S GO INTO IT MORE

4. Direct Advertising approach Using “common commuter” newspapers Publishing Ads for other businesses Internet advertising: found to be the most effective form GETTING THE WORD OUT

5. STARTUP COSTS COSTTIMEPRICETOTAL Database Development280 hours$15.00$4,200.00 Website Development80 hours$15.00$1,200.00 Cost to Purchase Domain5 years$9.00$45.00 Yahoo! Review Fee5 years$49.00$245.00 Filing of DBAOne time fee$219.00 Supplies4 months$50.00$200.00 Utility Bill (Telephone)4 months$59.95$230.80 High Speed Internet4 months$24.94$99.80 Total Startup Costs$6,448.60 Total Startup Needed$8,000.00

6. Sole Proprietorship Filing a DBA Outsourced functions: Logic Software Labs Independent Website Developer No office space required TRANSIT QUEST: THE ENTITY

7. Reaching beyond New York City Teaming up with the MTA: Compromises required Environmental Threats: Terrorism Raising Awareness Reinvesting the wealth THINKING ABOUT THE FUTURE

8. THANK YOU!