1. Reach, Time Spent & Attitudes National Males 35-54 May 2010

2. Reached Yesterday % Males 35-54 Source: BBM Analytics RTS Spring 2010

3. Average Per Capita Weekly Time Spent Hours - Males 35-54 Source: BBM Analytics RTS Spring 2010

4. Most Influential Advertising % Males 35-54 Q: Which ONE media source carries advertising that you believe to be the most influential? Source: BBM Analytics May 2010

5. Most Authoritative Advertising % Males 35-54 Q: Which ONE media source carries advertising that you believe to be the most authoritative? Source: BBM Analytics May 2010

6. Most Powerful Advertising % Males 35-54 Q: Which ONE media source carries advertising that you believe to be the most powerful? Source: BBM Analytics May 2010

7. Most Effective Advertising % Males 35-54 Q: Which ONE media source carries advertising that you believe to be the most effective? Source: BBM Analytics May 2010

8. Most Persuasive Advertising % Males 35-54 Q: Which ONE source media carries advertising that you believe to be the most persuasive? Source: BBM Analytics May 2010

9. Most Engaging Advertising % Males 35-54 Q: Which ONE media source carries advertising that you believe to be the most engaging? Source: BBM Analytics May 2010

10. Most Relevant Advertising % Males 35-54 Q: Which ONE media source carries advertising that you believe to be the most relevant? Source: BBM Analytics May 2010

11. Main Source for News % Males 35-54 Q: Which ONE of the following media is your primary source for News? Source: BBM Analytics May 2010

12. Main Source for Local Weather, Traffic or Sports % Males 35-54 Q: Which ONE of the following media is your primary source for Local Weather, Traffic or Sports? Source: BBM Analytics May 2010