1. Trademark and Unfair Comp. Boston College Law School October 12, 2004 Genericism

2. Bayer v. United Drug 272 F. 505 (S.D.N.Y. 1921) (Hand,J.)

3. Drug Names Advil (ibuprofen) Zantac (ranitidine) Viagra (sildenafil) Prozac (fluoxetine)

4. Policy Considerations Distinctiveness Generic Descriptive Suggestive Arbitrary Low High Potential for Confusion Harm to Competition Unprotectible Secondary Meaning Protectible

5. Other Marks Generic –Thermos –Escalator –Trampoline –Cellophane –Nylon –Yo-Yo Generic? –Velcro –Post-It Notes –Band-Aid –Plexiglas –Kleenex –Frisbee –Realtor

6. Policing Your Mark

7. Surveys Thermos Survey –E.g. “if you went into a store to ask for a vacuum-insulated container, what would you ask for?” Teflon Survey –E.g. “is ‘TEFLON a brand name or the name of a type of product?”

8. AOL v. AT&T 243 F.3d 812 (4th Cir. 2001)

9. Hypothetical BEST OF BOSTON –Boston Magazine uses term for annual survey –Boston Phoenix wants to conduct similar survey and use term “Boston Phoenix’s Best of Boston List” –Survey: 75% of public associates BEST OF BOSTON w/ Boston Magazine

10. 1-800-GENERIC 1-800-Number Cases –1-212-MATTRES v. 1-800-MATTRES –1-800-HOLIDAY v. 1-800-H0(zero)LIDAY

11. Administrative Details Next Assignment –V.B - Abandonment