1. un Fundamentals of Finance & Marketing un Faculty of Economics and Business Administration Presented by: Sanjeev Nath

2. un Presentation Goal Put in context where we are in this class –What you have covered? Plan the semester –Where are we going? How are these topics inter-related? Approach to the class –Your role –My role

3. un So far… Business in a Changing World Goals, People, and Activities Different Economic Systems: Capital, Social, Communism Supply/Demand, Competition Ethics Social Responsibility IB: Trade, Barriers, Block/Alliance IB: Exp/Imp, FDI, JV, MNC Franchise, & Strategy IT: Managing Info, B2B, B2C, C2C

4. un So far… Starting & Growing a Business Business in a Changing World Sole Proprietorships, Partnerships, and Corporations Mergers and Acquisitions Small Businesses

5. un So far… Quality and Competitiveness Starting & Growing a Business Business in a Changing World Managment Functions Types and Areas of Management Skills of Managers, Organizational Structures: Contributes to Communication Groups and Teams OM. Capacity, Lead Time, Bottlenecks, Logistics, Scheduling

6. un So far… Human Resources Quality and Competitiveness Starting & Growing a Business Business in a Changing World Hawthorne Effect, Maslow Motivation Techniques Recruitment, Selection, Retention, and Separation Turnover, Benefits, Unions Diversity Example

7. un Ebbs, Flows and Residual Impact of Business Fads * 1950-2000

8. un Moving Forward… Human Resources Quality and Competitiveness Starting & Growing a Business Business in a Changing World Marketing Accounting Finance

9. un Inter-Connections Accounting Human Resources Labor Relations Marketing Finance Information Systems Logistics/Production Strategy General Business

10. un Example Accounting Human Resources Labor Relations Marketing Finance Information Systems Logistics/Production Strategy A Party

11. un Moving Forward… Human Resources Quality and Competitiveness Starting & Growing a Business Business in a Changing World Marketing

12. un Marketing Section Introduction Target Market DistributionPromotionPricingProduct Env. Factors Five Types of Utility Marketing Concept and Functions Customer Relations Management

13. un Marketing Section Introduction Target Market DistributionPromotionPricingProduct Env. Factors Target Market Strategies Ways to Segment a Market Buying Behavior

14. un Marketing Section Introduction Target Market DistributionPromotionPricingProduct Env. Factors Developing and Classifying Products Product Life Cycle Identifying Products: Crossing the Chasm

15. un Marketing Section Introduction Target Market DistributionPromotionPricingProduct Env. Factors Distribution Channels Intensity of Coverage Actual Distribution

16. un Marketing Section Introduction Target Market DistributionPromotionPricingProduct Env. Factors Strategies Relavance of Contribution and Gross Margin Competition

17. un Marketing Section Introduction Target Market DistributionPromotionPricingProduct Env. Factors Methods Push and Pull Strategies Location

18. un Marketing Section Introduction Target Market DistributionPromotionPricingProduct Env. Factors Four forces affecting your product

19. un Moving Forward… Human Resources Quality and Competitiveness Starting & Growing a Business Business in a Changing World Accounting

20. un Accounting Section Introduction Journal Entry Income Statement Who uses Accounting, and for what? Double – Entry Book Keeping The Accounting Cycle Balance Sheet Break – Even Analysis Ratio Analysis

21. un Accounting Section Introduction Journal Entry Income Statement Debits and Credits Importance of Understanding the Terms Balance Sheet Break – Even Analysis Ratio Analysis

22. un Accounting Section Introduction Journal Entry Income Statement Creating the Income Statement Calculating Cost of Goods Sold Calculating Gross Margins Balance Sheet Break – Even Analysis Ratio Analysis

23. un Accounting Section Introduction Journal Entry Income Statement Creating the Balance Sheet Calculating Contribution Margin Balance Sheet Break – Even Analysis Ratio Analysis

24. un Accounting Section Introduction Journal Entry Income Statement Monetary and CM% Break - Even Step Fixed Break Even Blended Break - Even Balance Sheet Break – Even Analysis Ratio Analysis

25. un Accounting Section Introduction Journal Entry Income Statement Using the Income Statment and the Balance Sheet to Analyse company performance and provide recommendations Balance Sheet Break – Even Analysis Ratio Analysis

26. un

27. Questions

28. un Consulting Question Your consulting firm has just been asked to examine this situation: An automotive retail store and garage with two stores (one located in the suburbs, the other in downtown) is experiencing difficulty. Market share is increasing but total profit is decreasing. What questions should you as to help the company start back on the right track? What recommendations would you make?