1. Visual Design for the Web

2. Keep the end in mind What is the purpose of the webpage?

5. Organizing principals

6. Grids

7. Color

8. White Space

9. Contrast

10. Proximity

11. Consistency

14. Simplify Simplify the users experience by using consistent navigation and visual cues

15. Simplify Subtle changes provide navigation clues

16. Remember Visual Organization Grids Color Variety Contrast Space Order

17. Usability Guidlines Consistency helps navigation Visual clues User centered Site map or index Visited links Alt tags for images Images load quickly

18. Paul Rand “Design is the synthesis of form and content… When form predominates meaning is blunted, but when content predominates interest lags.”