1. Contrast Draw attention to your page.

2. Contrast works with emphasis  No contrast is boring, and looks unorganized. The second example below emphasizes a focal point using contrast, though still is not aligned.

3. Contrast: type  Large and small, formal and informal, condensed and expanded.

4. Contrast: add interest  This flyer uses some contrast, a photo and contrasting sizes of type. But it’s still fairly staid and blah.

5. Contrast: make it bold!  Try to add interest by making contrast more dramatic.

6. Contrast: tips  Use bullets.

7. Contrast: tips  Boxes and rules offer a nice touch, although they are common tools.

8. Contrast: photography  Viewers may find photos with contrast intriguing.

9. Contrast in advertising  Some of history’s most successful advertising has used contrast to attract attention.

10. Contrast in advertising

12. Contrast: an exercise  This flyer offers some contrast in illustration and larger headline, but it’s still pretty blah. How would you reinforce the theme while adding pizzazz?