1. Decision Trees

2. Decision Trees

3. Planning Tool

4. Decision Trees Enable a business to quantify decision making
Useful when the outcomes are uncertain
Places a numerical value on likely or potential outcomes
Allows comparison of different possible decisions to be made

5. Decision Trees Limitations:
How accurate is the data used in the construction of the tree?
How reliable are the estimates of the probabilities?
Data may be historical – does this data relate to real time?
Necessity of factoring in the qualitative factors – human resources, motivation, reaction, relations with suppliers and other stakeholders

6. Process

7. The Process Economic growth rises Expected outcome £300,000 0.7
Expand by opening new outlet
Economic growth declines
Expected outcome
-£500,000
0.3
Maintain current status £0
The circle denotes the point where different outcomes could occur. The estimates of the probability and the knowledge of the expected outcome allow the firm to make a calculation of the likely return. In this example it is:
Economic growth rises: 0.7 x £300,000 = £210,000
Economic growth declines: 0.3 x £500,000 = -£150,000
The calculation would suggest it is wise to go ahead with the decision ( a net ‘benefit’ figure of +£60,000)
A square denotes the point where a decision is made, In this example, a business is contemplating opening a new outlet. The uncertainty is the state of the economy – if the economy continues to grow healthily the option is estimated to yield profits of £300,000. However, if the economy fails to grow as expected, the potential loss is estimated at £500,000.
There is also the option to do nothing and maintain the current status quo! This would have an outcome of £0.

8. The Process Economic growth rises Expected outcome £300,000 0.5
Expand by opening new outlet
Economic growth declines
Expected outcome
-£500,000
0.5
Maintain current status £0
Look what happens however if the probabilities change. If the firm is unsure of the potential for growth, it might estimate it at 50:50. In this case the outcomes will be:
Economic growth rises: 0.5 x £300,000 = £150,000
Economic growth declines: 0.5 x -£500,000 = -£250,000
In this instance, the net benefit is -£100,000 – the decision looks less favourable!

9. Advantages

10. Disadvantages