1. Digital Publishing and Trends Founder Apabi Technology Limited Scarlet He Hong Kong 2008.6

2. 2 Contents Chinese Digital Publishing Environment Digital Publishing in China Digital Library Status quo Digital publishing Forecast

3. 3 Chinese Digital Publishing Environment Global Netizen exceeded 1 billion, China has 0.2 billion New Netizen rely Internet at all aspects of life Digital publishing is growing rapidly. eBook, eNewspaper and eMagzine are widely accepted. Blogs, authorship and database are new publishing mode Traditional news industry is challenged News & Publishing industry environment

4. 4 Young readers turn to Internet –Online reading time has exceeded traditional reading time. –Survey from CIPS ( 中国出版科学研究所） Paper book reading rate has been decreasing for 6 years (China) Data from ： CTR 市场研究 CNRS Internet is only growing reading medium. Unit ： minute/day Chinese Digital Publishing Environment

5. 5 New Reading Device Manufactures are developing new reader devices New era e-ink technology foldable reader will present soon

6. 6 Digital publishing application in China The total amount of eBooks has exceeded 400,000 titles. About 10,000 title increase each month now. More than 500 publish are doing digital publishing business About 30 well-known websites are providing eBook services, including Joyo （ Amazon China). More than 3,700 libraries built Digital library in China. More than 100 overseas libraries built Chinese Digital library, including JULAC consortium, LCSD, Harvard University Yenching library, Oxford University library, Germany Berlin national library, Singapore national library, etc.

7. 7 Year2001200220032004200520062007 Titles1,10020,00054,000140,925200,000250,000400,000 Digital Publishing Development

8. 8 Publishers who involved in Digital publishing are increasing The newly joint publishers of 2007 are more than 50, the total amount is above 80% 12%20% 70% 200% Digital Publishing Publishers Over 15 million incoming Publishers Simultaneously Publishing Publishers Total amount of eBooks

9. 9 Digital Library Status Quo in China Three TRENDS –Resources ： From one dimension to multi-dimension –Services ： Resources focus to Readers focus –Mode ： From local service to ASP User focused & Customized services

10. 10 eBooks are more popular University ： Over 80,000 titles teaching reference books; Increasing reading rate; Necessary resources; Integrated with research project in K-12 Education Field in China Participate in “National Digital Library” of the Ministry of Science and Technology Online borrowing via digital libraries by millions of citizens Billions of farmers remotely read the eBooks through the project of the Ministry of Culture. Used by Government 、 Enterprises 、 Hospitals 、 some units of army…… High Definition Picture Tool bar Navigation bar

11. 11 200 newspaper publishers, more than 300 newspapers, daily updated 500 newspapers will be available in the end of 2008. Original layout & full text retrieval Complete data in database Useful for researchers and library’s collection …… Chinese Full-text Newspaper database: original layout Text of selected topic Full-text search Tool bar

12. 12 Chinese Full-text Reference Database This project is supervised and recommended by Hongkong University, Harvard University, Chicago University library, Princeton University library, Peking University Library and Fudan University Library Authorized with 2000 titles and about 500 titles are ready online now, including “ 中国大百科全书 ”, “ 汉语大词典 ” 和 “ 辞海 ”. Complete system, elaborate selection, easy to use 、 interrelated knowledge Friendly interface, navigation, easy operation Special and useful tools for researchers Search options Advanced Search Quick Search All Reference book list Search type

13. 13 Chinese Full-text Yearbook Database Cooperated with Yearbook Research Society of the Publishers Association of China and China Statistics Press Including Statistics Yearbooks, there will be 1500 titles in the end of year 2008 Complete system: Integrate different types of yearbook resources Authoritative information database for the situation of country, province, industry, etc. in China Useful for education research, policy decision and information consultation. Search Option Search type Yearbook list Advanced Search

14. 14 Chinese Art Museum database More than 100 expertises,10 years hard work 8 series in 2008 –China Art Museum –China calligraphy Museum –China folk custom art Museum –China red art Museum –China ancient design Museum –China Century cover & iconography design Museum –Chinese characters Museum –Tibet art Museum Museum list Quick Search Advanced Search

15. 15 Digital publishing Technology Trends Related Technology –typeset technology –RIP & output technology –Font e technology –Work Flow management technology New Technology –Full-text search, data mining, semantic web, complex search over different resources （ book 、 newspaper 、 magazine ）、 content related –individuality publish –Web 2.0 technology - Ajax 、 Tag 、 Digg 、 RSS 、 IM 、 …… –POD technology base on DRM –Reading technology over different platform and devices –DRM is the core technology for benign development of digital publishing

16. 16 Digital Publishing Forecast for 2012 The well-know expertise team in digital publishing industry forecast the future of digital publishing industry The list of the experts: Mr. Tony FergusonLibrarian, HKU Library Mr. 陈凌 Vice Director, China Academic Library & Information System Mr. 顾翀 Vice Proprieter, Posts & Telecom Press Mr. 李奇 Vice Proprieter, China Machine Press Mr. 楼险峰 Director of Information Department, Zhejiang Daily Group Mr. 沈杰 General Manager of Hangzhou net, Hangzhou Daily Press Group Mr. 汤帜 Professor of Beijing University Mr. 陶达 General Manager, Xinhua Daily Mr. 朱强 Librarian, Beijing University Library Mr. 郑伟 Vice general manager, Beijing Founder Apabi Technology Limited

17. 17 Digital Publishing Forecast for 2012 30%: –More than30% mobile phone users will read eBooks and eNewspapers with their mobile phone. 70%: –Publishing via different media become main stream in publication industry, more than 70 ％ publishers in China will publish digital content synchronously. 80% ： –More than 80% of publishers in China will provide print on demand services by POD system. 90% ： –More than 90% of Newspaper publishers will produce the digital Newspapers.

18. 18 Digital Publishing Forecast for 2012 1 million –The amount of eBooks will exceed 1million. 2 billion –The eBook & eNewspaper revenue will reach over 2 billion from library and other organization’s purchase. 5 billion –The eBook & eNewspaper revenue including relevant Ads. from Netizen and mobile phone users will reach over 5 billion.

19. 19 Thank you!