1. Logo Design Guidelines 

2. Some popular logos Other logos What are some of the features that they have in common?

3. Be sure that your logo

4. ... has a distinctive and bold design... is easy to see at a glance... is not saturated with imagery and fonts to clutter its look. (2-D drawing usually better)... contains appropriate imagery... uses easy-to-read font... communicates your business clearly... looks good in b/w, as well as in color... looks good and clear in any size, down to 1"... conveys one message

5. Likewise, the book says… Logos should be representational … suggest a concept Logos need to be scalable …billboard or head of golf tee May need more than one version …e.g. output black/white or color

6. An example of logo evolution

7. …So we broke down the four main parts of the mark — color, shape, typeface and the Siren. After hundreds of explorations, we found the answer in simplicity. Removing the words from the mark, bringing in the green, and taking the Siren out of her ring. For forty years she’s represented coffee, and now she is the star. …We improved composition, brought in more sophisticated stroke width and spacing and a smoother line flow. (source: Starbucks.com) NEW! & IMPROVED?

9. One more thing I thought of: Slogan should not be inextricably built in.

10. More Guidelines & Examples This is an excellent gallery of logos. http://www.logodesignsource.com/thumbs.html http://www.logodesignsource.com/thumbs.html The 7 tips make an excellent checklist. http://hubpages.com/hub/Seven_Tips_for_Creating_Your_Logo http://hubpages.com/hub/Seven_Tips_for_Creating_Your_Logo http://www.grantasticdesigns.com/logos1.html http://moorec.people.cofc.edu/logo_basic_shapes.pdf (These are examples I played around with, -- thus demonstrating the power of InDesign. All parts of the logo came from InDesign; only one clipart used in one of them! ) http://moorec.people.cofc.edu/logo_basic_shapes.pdf