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February 25 th. 1. Channel marketing is more critical now than ever because of a major power shift from a. Retailers to Manufacturers b. Wholesalers to.

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Presentation on theme: "February 25 th. 1. Channel marketing is more critical now than ever because of a major power shift from a. Retailers to Manufacturers b. Wholesalers to."— Presentation transcript:

1 February 25 th

2 1. Channel marketing is more critical now than ever because of a major power shift from a. Retailers to Manufacturers b. Wholesalers to Retailers c. Manufacturers to Retailers d. Manufacturers to Wholesalers

3 2. Like most retailers Finish Line is most interested in selling a. Nike Merchandise b. Adidas Merchandise c. Reebok Merchandise d. Any Merchandise

4 3. Paying a retailer for shelf space is a. known as a Slotting Fee b. called the Dealer Up Front c. illegal in most states d. used only by big-name brands

5 4. The wine rack is an example of a. Premium b. Advertising Specialty c. Dealer Loader d. Allowance

6 5. Who won the Oscar last night for best actress? a. Karyn Elton b. Kaitlyn Elton c. Marion Cotillard

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