1. 1 Enterprise Cloud - The Evolution to Next Generation Computing Alberto Farronato VMware, Product Marketing Manager

2. The Problem Overwhelming complexity >70% of IT budgets just to keep the lights on <30% of IT budgets goes to innovation and competitive advantage Where the IT Budget Goes 42% Infrastructure Maintenance 30% Application Maintenance 23% Application Investment 5% Infrastructure Investment Your Business Can Change Only as Fast as Your IT Can

3. The Goal IT as a Service (Internally or Externally Provisioned) Efficiency Control Choice

4. Cloud Computing Efficient Flexible Dynamic Trusted Reliable Secure DATACENTER TODAY The Path to IT as a Service External Cloud Internal Cloud Private Cloud App Loads App Loads App Loads App Loads App Loads Federation & Choice Standards Efficient Reliable Flexible Secure Dynamic

5. The Cloud… as Architecture Datacenter/ Cloud New AppsExisting and multiple future app modelsExisting Apps HardwareIndustry Standard building blocksSoftwareScale and availability through softwarePoliciesSecurity, Compliance…ManagementSLA management model Virtualization is the key to making all of this happen in an evolutionary way Cloud OS

6. Cloud OS - The Underpinning For Cloud Infrastructures Private Cloud Internal Clouds App Loads App Loads App Loads App Loads App Loads Cloud OS Management Federation & Choice Standards External Clouds Cloud OS Management Efficient Reliable Flexible Secure Dynamic 1 1 2 2 3

7. VMware Leads the Way to the Private Cloud 1999 The Client Hypervisor 2000 The Server Hypervisor 2003 Virtual Infrastructure 2009+ The Cloud OS VMware vSphere™ Foundation for Internal and External Clouds

8. ApplicationServices InfrastructureServices VMware vSphere™ – Architecture Scalability Dynamic Resource Sizing Network Management vSphere 4.0 Firewall Anti-virus Intrusion Prevention Intrusion Detection Security Clustering Data Protection Availability vNetwork Storage Management & Replication Storage Virtual Appliances vStorage Hardware Assist Enhanced Live Migration Compatibility vCompute

9. vNetwork Network Management vStorage Hardware assist Extended Live Migration Compatibility vCompute Infrastructure Services – Abstraction and Aggregation Highest consolidation ratios in the industry Most efficient use of hardware resources Low operational overhead Storage/network optimizations Power Management CPU/Memory optimization DRS vStorage Thin Provisioning Volume Grow vStorage VMFS vNetwork Distributed Switch Third party distributed virtual switches vNetwork Standard Switch CURRENT NEW Storage Management & Replication Storage Virtual Appliances

10. % of Applications Application Performance Requirements 95% of applications < 100 at peak < 2.4Mbits/s < 4 GB at peak 1 to 2 CPUs 1. Source: VMware Capacity Planner assessments ESX 3.5 100,000 9 Gb/s 64 GB per VM 4 VCPUs ESX 4.0 200,000+ 20 Gb/s + 255 GB per VM 8 VCPUs vSphere 4 Delivers Performance for Demanding Applications

11. Single VM Performance: Well-Known Database OLTP Workload † Transaction Rate (Ratio to 1-way VM) Next Generation Intel ® Xeon ® based 8-pCPU server RHEL 5.1 Oracle 11gR1 In-house ESX Server † A fair-use implementation of the TPC-C workload; results are not TPC-C compliant < 15% overhead for 8 vCPU VM 8,900 total DB transactions per second Near-perfect scalability from 1 to 8 vCPUs 60,000 I/O operations/second

12. Comparison to VISA 5x Global payment processing traffic

14. Sun Fire 15k (ca. 2002) ;) =

15. Relative Scaling Ratio 51.08 1 vCPU2 vCPU4 vCPU 45.22 94.04 79.88 147.24 133.12 VM Native ESX 4.0 Performance with SQL Server 2008 ESX achieves 90% of native performance on 4.0 vCPU VM Workload transaction latency unchanged between ESX 4.0 and Native

16. Scale Out with vSphere to Exceed Physical Performance Max scalability (# cores) 2005 8 16 24 32 40 48 56 64 2010 Average App ExchangeWeb Servers SQL Server ESX Scale-out Average App ExchangeWeb Servers SQL Server ESX Scale-out Quad-Socket Dual-Core Quad-Socket 16-Core How many cores can your app scale to on a quad-socket x86?

17. Multi-core + VMware = Record Performance OS APP Operating System Application VMware OS APP OS APP

18. Multi-Core + VMware = Record Performance 3x eBay’s daily web traffic on a single server 22

19. vStorage: Thin Provisioning Virtual Disks Physical Storage App OS App OS App OS VMware ESX 20GB40GB100GB 10GB 20GB 40GB 5GB 40GB 20 GB

20. vNetwork: Distributed Switch vSwitch V Net State App OS Net State App OS App OS vNetwork Distributed Switch

21. vNetwork: Switch Plug-Ins vSwitch Net State vNetwork Distributed Switch Nexus 1000V Net State App OS App OS App OS

22. Building the Giant Computer VMware DRS automatically balances VMs 32-Nodes per cluster 4,096 processor cores 64TB of RAM 6 Million IOPs

23. Distributed Power Management: Make the Giant Computer Power Thrifty 50% Savings During VMmark™ 0 200 400 600 800 1000 1200 1400 1600 1800 2000 Watts No DPM With DPM

24. Application Services Provide Built in Service Level Controls Scalability Dynamic Resource Sizing Security Clustering Data Protection Availability VMware Fault Tolerance VMware Data Recovery HA, VMotion, Storage VMotion, NIC/HBA teaming provide resiliency to downtime VMware VMsafe VMware vShield Zones ESXi locked down interfaces, no general purpose OS dependence Hot add of virtual CPU, memory Hot plug devices Hot extend or virtual disks 8-way SMP and 255 GB of virtual machine RAM DRS shares and reservations allow apps to shrink and grow based on priority CURRENT NEW Firewall Anti-virus Intrusion Detection Intrusion Prevention

25. Attach Policy to Your VMs Application vServices AvailabilitySecurityScalability VMware Infrastructure vApp Availability = 99.99% uptime Security = High Max Latency = 500ms SLA Definitions App OS App OS App OS

26. Availability Security Performance Rolling Out a New Business Service Availability Security Performance Lowest TCO Becomes a Matter of Specifying Required SLAs APP Internal Cloud

27. VMware Solutions Maximize Uptime Planned DowntimeUnplanned Downtime Network Redundancy Storage vMotion VMotion NIC & HBA Teaming VCB HA VM Failure Monitoring Server ESX Virtual Machines OS APP OS APP OS APP OS APP OS APP Interconnect Storage Site Recovery Manager

28. VMware Fault Tolerance Single identical VMs running in lockstep on separate hosts Zero downtime, zero data loss failover for all virtual machines in case of hardware failures Zero downtime, zero data loss No complex clustering or specialized hardware required Single common mechanism for all applications and OS-es VMware vSphere™ OS APP OS APP OS APP

29. Security: VMsafe APIs and Partners VMware ESX with VMsafe™ Security vService App OS App OS App OS App OS Security = High Network Ports = 80, 443, 1521 Protocols = HTTP, SQL, TNS AV = Required, On-Demand vApp Policies ALTOR NETWORKS

30. VMware vShield Zones Self-learning, self-configuring firewall Service VMotion and network-configuration aware trust zones Dynamic firewall policy using application protocol awareness Dynamic security capacity using infrastructure vServices Security policies auto-adapt to network reconfiguration or upgrades OS APP OS APP OS APP OS APP OS APP OS APP OS APP OS APP OS APP OS APP OS APP OS APP VMware vSphere™

31. Hot-Add Capacity to Guarantee QoS OS SQL OS SQL 2 GB1 vCPU 8 GB 4 vCPU TPS Latency TPS Latency Hot-add capacity with zero application downtime Minutes to stabilize VM and recover from SLA violation Other options include VMotion to more powerful host & add instance for fast scale-out

32. Next Generation Management Enhances Control vCenter Suite ApplicationServices InfrastructureServices Scalability vSphere 4.0 Security Availability vNetwork vStoragevCompute Management

33. Hardware vSphere Extensible Management Suite SLA Driven Management Model Availability 99.99% Security High Performance.2 Milliseconds VMware vCenter Suite Infrastructure Management Self Service Management Self Service PortalService CatalogueBilling/Chargeback ProvisioningConfigurationCapacity Operations PerformanceAvailability

34. Choice of End-to-End Integrated Management Physical-Only Environments/ Non-x86/Non-VMware Non-Virtual Management Tools Enterprise System Management Non-Virtualized vCenter

35. VMware vCloud

36. Broad Ecosystem – Technology and Service Providers

37. External CloudInternal Cloud Unlock new market based economies of scale, service and innovation beyond what currently exists today APP Internal Cloud Cloud OS Management External Clouds Cloud OS Management Private Cloud - Future Proofing IT

38. 38 Q & A

39. Glossary Cloud Operating System A cloud operating system is a new category of software that is specifically designed to holistically manage large collections of infrastructure – CPUs, storage, networking – as a seamless, flexible and dynamic operating environment. Analogous to the operating system that manages the complexity of an individual machine, the cloud operating system manages the complexity of a datacenter. Although alternative approaches may be pursued, VMware believes that virtualization is the key underpinning technology to enable the cloud. Internal Cloud An internal cloud is a cloud infrastructure provided within the internal IT environment, which brings the benefits of cloud computing to internal IT service providers. Gartner refers to an internal cloud as a private cloud. External Cloud An external cloud is a cloud infrastructure that is owned and managed by an external IT service provider, such as a hosting or software-as-a-service (SAAS) provider. This is often referred to as a public cloud infrastructure as well. Virtual Private Cloud A virtual private cloud is a cloud computing environment that spans internal and external cloud infrastructure, presenting a seamless, managed cloud to the business.

40. The Private Cloud Brings… The Efficiency of Cloud Computing… …Without the Risk Or Disruption Compatible with any existing or future application Security enforced on- and off-premise Leverage and evolve existing skills, management Future proof – no lock in to specific architectures Business Fast response times Contractual and auditable SLAs Usage based, pay-as-you-go financial model IT Economies of scale High performance, highly available Policy-driven automation