1. Speaking to Inform and the Apple Tree Approach AGRI 183

2. Speeches about Objects (visible, tangible and stable in form) Examples…

3. Speeches about Processes (a systematic series of actions leading to a specific result or product) Examples…

4. Speeches about Events (anything that happened) Examples…

5. Speeches about Concepts (beliefs, theories, ideas, principles, etc.) Examples…

6. Lucas’s Guidelines for Informative Speaking Don’t overestimate your audience (explain with examples) Relate subject to your audience (get and keep them involved) Don’t be too technical (avoid jargon) Avoid abstractions (use comparisons) Personalize your ideas (dramatize in human terms)

7. The Apple Tree Approach Appeals to the senses Uses a variety of activities Gives the audience a chance to participate It’s –adaptable to any subject –flexible –simple to use

8. Apple Tree Approach Snappy Title Five “must know” statements Reduce “must knows” to keywords Build 5 mini-speeches using ERS model –Explain it, Reinforce it, Sell it. Picture it up

9. Snappy Title: Choosing a Pet

10. Brainstorm: Must Know Statements

11. Five “Must Know” Keywords

12. Five Mini-speeches: ERS

13. Picture it up!