1. Social Psychology Alive, Breckler/Olson/Wiggins Chapter 14 Chapter Fourteen Social Psychology in Your Life

2. Social Psychology Alive, Breckler/Olson/Wiggins Chapter 14 Social Psychology and Your Career Areas of application include: –business and organizations –government –law –health and medicine –education –basic research –college teaching

3. Social Psychology Alive, Breckler/Olson/Wiggins Chapter 14

4. Social Psychology Alive, Breckler/Olson/Wiggins Chapter 14 Applications to Business and Organizations Some areas of social psychology that are relevant to business and organizations are: –consumer behavior –attitudes and attitude change –social influence –group behavior –leadership

5. Social Psychology Alive, Breckler/Olson/Wiggins Chapter 14 Applications to Government Some areas of social psychology that are relevant to government are: –basic research skills and grant writing –applying research findings to public policy –interpreting research findings for consumption by a mass audience

6. Social Psychology Alive, Breckler/Olson/Wiggins Chapter 14 Applications to Law Some areas of social psychology that are relevant to law are: –eyewitness accuracy –jury decisions and group behavior –attitude change and social influence –jury consulting –decision making

7. Social Psychology Alive, Breckler/Olson/Wiggins Chapter 14 Applications to Health and Medicine Some areas of social psychology that are relevant to health and medicine are: –the general biopsychosocial model –self-discrepancy theory –IMB model of AIDS prevention –attitude change and social influence –prosocial behavior

8. Social Psychology Alive, Breckler/Olson/Wiggins Chapter 14 Applications to Education Some areas of social psychology that are relevant to education are: –motivation and attributions for success –cooperation and group behavior –stereotypes and person perception –leadership

9. Social Psychology Alive, Breckler/Olson/Wiggins Chapter 14 Applications to Research and Teaching Many social psychologists are engaged in the business of discovering the principles of human behavior (basic research) and telling other people about them (teaching) Like your instructor for this course, you might consider a career doing the basic work of social psychology

10. Social Psychology Alive, Breckler/Olson/Wiggins Chapter 14 The Future of Social Psychology Social behavior and the brain –social neuroscience is a hot field currently Emerging technologies –immersive environments allow new opportunities for studying social behavior –the internet allows for large-scale data collection –other new technologies promise a greater convergence of social psychology and other fields