1. Michael

5. Advertising and Symbolism Mediums – T.V. – Internet – Magazine – Newspaper Michael

6. Symbolism of Television Ads Apple McDonalds Nike Michael Napoli

7. Apple Simple and to the Point Get a Mac Campaign (2006-2009) “There's an App for That” http://www.youtube.com/watch?v=KNnX6XRQ Bec Michael Napoli

8. McDonalds “I’m Loving it” “What were made of” Celebrity Appearances Michael Napoli

9. Nike Famous Athletes Non-Stop Action “Just Do it” http://www.youtube.com/watch?v=DZQ7VXKy wD0 Michael Napoli

10. Internet symbolism How the internet uses symbols to advertise “Internet advertising will not replace traditional media, it will compliment them.” Will Bullock Michael, make whatever adjustments you want. These are a rough draft of my slides.

11. Apple Internet Advertising Banner advertising Syncing up Web- display ads to work together to tell a story. Extremely popular, except it crashed some computers YouTube-Apple Banner Ads YouTube-Apple Banner Ads Bullock

12. Nike Online Ads Nike has implemented flash software into their advertising Main objective is to get you to click and enter into the flash arena of products Kicked off a campaign that engages the viewer to enter the “BOOM” zone. Bullock

13. McDonalds Internet advertising revolution McDonalds uses more online advertising than any other Quick Service Restaurant. (reaching 52 million internet users) Online ads often state Wi-Fi capability Have started linking advertisements to Online Bank Statements. Bullock

14. Magazine Advertising Large, high quality Specific audience Endless options Expensive

24. Newspaper How to advertise in newspaper Strong headline Send out material for only select item or slogan Look Good Symbolisms Apple: using the new advance in technology with the word wild logo of a bitten apple. McDonalds: the golden arch and trying to attract to multiple markets Nike: “Just do it” having the same slogan but different strategies in different countruies.