1. December 6, 1999Computer Science 294 - Human Centered Computing1 CS 294-4 Final Presentation E-Commerce Comparison and its Future Steve Hu

2. December 6, 1999Computer Science 294 - Human Centered Computing2 Presentation Outline n Electronic Commerce n Current E-Commerce u Incentives Website Comparison u Medical Website Comparison u Woman’s Website Comparison u Other Websites n Future E-Commerce Web Interface n Conclusion

3. December 6, 1999Computer Science 294 - Human Centered Computing3 n E-Commerce will be $1.3+ trillion by 2003 n B2B/B2C/C2C - latter two represent 10% n Information + Intermediary = Infomediary n Result = Efficiency and Better Decisions E-Commerce Background

4. December 6, 1999Computer Science 294 - Human Centered Computing4 n Explicit pressure through incentives Incentives Website Comparison u Earn money or points through email, web clicks, shopping, surveys, and referrals u Shop with its vendors u Information, chat, portal, search u Incentives based advertising u Personal or corporate users

5. December 6, 1999Computer Science 294 - Human Centered Computing5 n Persuasive pressure through expert influence Medical Website Comparison u Expert information u Convenience - one stop place for consumers u Strategic partnerships u Network effects

6. December 6, 1999Computer Science 294 - Human Centered Computing6 n Implicit pressure through other’s expectations Woman’s Website Comparison u Social expectations u Key women issues u Expert opinions - Oprah Winfrey or Martha Stewart u One stop place for “woman” needs

7. December 6, 1999Computer Science 294 - Human Centered Computing7 Other Websites of Interest n Matches advertisers more efficiently with visitors n Collaborative filtering for surfing n Gives users more information about products and services n Comparative shopping agent

8. December 6, 1999Computer Science 294 - Human Centered Computing8 n Stanford intelligent agents laboratory n Give WWW more reality and life n Current web sites are lifeless n Better than cookies for market targeting and research Future - Extempo Systems

9. December 6, 1999Computer Science 294 - Human Centered Computing9 n Web Guides, Product Spokepersons, and Online Community Hosts u Personable u Guide, greet, engage, and entertain u Marketing u Memorable Extempo Applications

10. December 6, 1999Computer Science 294 - Human Centered Computing10 Concluding Thoughts and Issues n Large e-commerce market u Inevitable improvement u IBM example n Develop relationship with web visitor u use different social mechanisms u depends on the genre n Loyalty and stickiness n Privacy issue

11. December 6, 1999Computer Science 294 - Human Centered Computing11 CS 294-4 Final Presentation E-Commerce Comparison and its Future Steve Hu