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Published byMadison Woods Modified over 9 years ago
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The Power of Magazine Advertising for brand building 1
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TV and Cinema do the best job in driving overall awareness for a brand Average impact per person reached – Awareness Contribution per reach Awareness = Awareness of the brand and/or campaign Based on 300 Millward Brown CrossMedia studies, data to March 2015
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Magazines have the potential to increase associations more than any other medium Average impact per person reached – Associations 3 Contribution per reach Associations = campaign specific messages Based on 300 Millward Brown CrossMedia studies, data to March 2015
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Magazines deliver strong returns on brand metrics Share of investment vs. share of impact 4 Based on 300 Millward Brown CrossMedia studies, data to March 2015
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Magazines deliver strong returns on brand metrics Share of impact indexed on share of spend 5 109 83 100 110 129 88 54 84 83 180 113 200 86 54 Based on 300 Millward Brown CrossMedia studies, data to March 2015
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