1. Role of Marketing

2. Functions of Business Management/ Administration Accounting/FinanceMarketing Functions of Marketing Marketing ConceptMarketing MixMix ProductionOperations

3. Wheel of Marketing Information System FinancingPricingPromotion Product/ Service Management DistributionSelling

4. Marketing Concept Using the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product or service

5. Marketing Mix Product Place Price Promotion

6. Marketing Information Management Gathering and using information about customers to improve business decisions

7. Financing Budgeting Customers paying for products purchased Loans and capital needed to operate a business

8. Pricing Process of establishing and communicating the value of cost of goods and services to customers

9. Promotion Using advertising and other forms of communicating information about products, services, images, and ideas to achieve a desired outcome

10. Product/Service Management Designing, developing, maintaining, improving, and acquiring products or services so they meet customer needs

11. Distribution Determining the best way to get a company’s products or services to customers

12. Selling Direct and personal communication with customers to access and satisfy customer needs