1. Advertisements Advertising is designed: To make people buy what the advertiser has for sale. Advertisements have a common goal: to influence people’s opinion and behavior.

2. Advertisers  Develop ad campaigns  Ad campaigns have both benefits and drawback for consumers and the advertisers

3. Benefits  Consumer Can inform, entertain, and present new information to the consumer. Advertiser Provides them with income and profit

4. Drawbacks  Increase the cost of the item  Can be annoying  Misleading

5. Types of Advertisements  Newspaper and magazines  Radio and television  Infomercials  Cable  Internet  Direct mail  Outdoor

6. Techniques Persuasive Positive images Hidden fearsBandwagonTestimonials Demonstrations Slogans and Jingles Putdowns Before and After

7. Deceptive  False claims  Hidden catches  Deceptive pricing  Bait and Switch

8. Evaluating Ads  Look for facts  Check the fine print  Analyze what’s being said  Watch for vague claims

9. This is the end of a short introduction  You have just finished a short introduction to advertisements. To learn more start with lesson One and begin a tour into the world of Advertisement