1. Ident Pitch Presentation BY SAM HOMES

2. High Concept During the Ident I will be filming from the end of a corridor and filming from top till bottom, this way I’m able to edit it to look as though there are loads of different floors that the camera will be going through, during the movement of the Ident, I will also be using tracking software to then track my design into the different floors and make it move as the camera moves through the floors. This will then make an illusion to the viewer of a camera role and the pieces of the design coming together throughout the Ident.

3. Target Audience The target audience for my Ident is for 12 – 60 year Old's, this is because I’ll be able to make it enjoyable to watch for everyone, it won’t be made to any genre, the reason why its for this set age group is because children younger than 12 wont understand it and adults over the age of 60 wont enjoy it as much either. It’s aimed at this age range because it’s a fast paced Ident involving a lot of computer graphics.

4. Ideas for my Ident  Fun  Creative  Eye Catching I've chosen these points because I find that these are some of the most important aspects of any Ident.

5. What Platform will my Ident Feature on? My Ident will be featuring on YouTube and TV, this is because I’m making it for ‘Sphere’ TV Channel and as a YouTube advert I'm able to get my Ident across to the most people as possible and to promote the channel.

6. Unique Selling Point My Ident is unique because it different to other Idents, its eye catching and also another unique point would be the number of different programs I will be using such as Cinema 4D, Maya and After Effects to make this Ident as good as possible.

7. Comparative Ident I could compare my Ident idea to the Film 4 Ident where they do a very similar thing, going from top till bottom of the screen and the logo moves as the camera does. I could also compare my ident to the Sky Idents, where the liquid transforms into a number.

8. Moodboard

9. Contact Details  Samuel Homes  79 Elmtree House  KT16 4NG  Mobile – 07683 172300  House – 0208 694 5122

10. Any Questions?