1. What is Type?

2. Expressive

5. Decorative

6. Nostalgic

7. Occupational Identifier

8. Image

10. Identity

11. Image & Identity

12. Cultural Identity

13. Community Property

14. Essential to the Design Business

15. Essential for Specifying and Explaining Design

16. Instructive

19. Finding

20. Finding, Discovering…

21. Finding, Discovering and Getting Lost

22. Available and Accessible

23. Ubiquitous

24. Suspect

25. COTS ISS NOW Malleable

26. Life Saving

27. Immortal

28. Every information problem can be solved with four typefaces. — Wolfgang Weingart, November 15, 2000 Why is it Worth Doing Well?

29. Serif and Sans Serif Serif Sans Serif

30. X-Height

31. Stroke Proportion

32. Type Size

33. Type Weight

34. Word Spacing

35. Solving Information Problems with Type

37. Line Length

38. Leading (line spacing)

39. Shifting Type

40. Signaling with Type

41. Elements of Letters

42. Steve Jobs hired Paul Rand to do a typographic design for the next logotype. Who did Palm hire top do the typography on their first product release? Who is NASA’s typographer? Could it be you? A New Aesthetic for Typographers

43. The form factor for a private information experience will never be much larger than your head. Dutch style miniaturization is rewarded by the market again. Privacy and anonymity are increasingly valued. Screens replace paper as popular rendering platform. Economy Drives Typographic Change

44. What role does typography play in the shift of focus from Human Computer Interaction to Human Information Interaction to Human Information Experience? User interface Design process Adoption Learning From HCI to HII to HIE

45. If Only in Better Design Documentation

46. Typography Fundamentals | University of California Berkeley | 10 April 2002

47. We seek pattern involuntarily. Elements of letters, letters, words, sentences, paragraphs, labels and so on, all form patterns. Typographic Signals

48. Weight Shift Line spacing Letter spacing Font Case Italics Position and Composition Contrast Color Signals

49. A ready-to-use component. Type is (Already) Designed

50. Analyze an Example

51. Use drawing to indicate the typographic signals of a better design. A White Board Exercise