1. SUCCESSFUL EVENT MANAGEMENT SØREN SØRENSEN Project Manager Visit East Denmark soren@visiteastdenmark.com MARIE-JOSÉE JENSEN Head of Department CEUS School of Business mjj@ceus.dk

2. WHERE TO START? Bachelor of Leisure Management (Tourism, Art & Culture, Hospitality and Sports Management) International Students (Germany, Pollen, Canada, USA, Lithuania, China, Norway, Denmark, Pakistan, etc.) 3 rd semester: Event Management Objectives: –Combining theory with valuable real-life practice and experience

3. LITERATURE Literature: still searching….. Project Management Compendium

4. THEMES COVERED Introduction to the “Event Industry” Project Management, Team Leading Event Strategy, Concept and Planning Event Organizing and Coordination Budgeting PR and Marketing Sponsoring Event Evaluation

5. THEMES NEXT YEAR Last year ++++ –Managing Creativity (how to be creative) –Management of Creativity People –Risk Management –Food and Beverage Management –More Project Management

6. PROCESS Sept.Oct.Nov.Dec.June Theories, tools, teaching Project process Professional coach Introduction to company, organization Creativity Workshop Exam Exchanging experiences Opposition session

7. PROJECT 06 Christmas at the Mansion Christmas at Fuglsang combined a traditional Christmas celebration with diverse cultural and artistic elements. These elements appealed to children as well as adults. This all came together in a fusion of colour, lights, music and enthusiasm, making the 18 th of December 2005 a joyous Christmas Event.

8. THIS YEAR More implication and involvement from companies (no intern project in the school) Better coordination New methods for evaluation (process, event, written-project) Earlier start with the project More contacts between the school supervisor and the company Deadline Looking for company to work with (national- international)

9. Further Development More focus on sustainability issues in the event management course Development of training modules for enterprises 2-4 modules will be developed and tested within the next ½-year Offer individual courses for company depending on their needs