1. ME 290 Global Engineering Seminar 20081 Web Design: Graphics and Text  Perspective: human information processing.  Contrast: traditional print media versus web.  Web is non-linear, visual; but also includes the linear and verbal.

2. ME 290 Global Engineering Seminar 20082 Visual Right Brain Verbal Left Brain simultaneoussequential notices patternsdetects features syntheticalanalytical intuitiverational timelesstime-centered subjectiveobjective wants overviewinterested in details

3. ME 290 Global Engineering Seminar 20083 Verbal Frames Synergism of verbal and visual

4. ME 290 Global Engineering Seminar 20084 Verbal frame adds coherence  Increases value for user

5. ME 290 Global Engineering Seminar 20085 “Can Crusher” --User focus? Technical readers process graphics first.

6. ME 290 Global Engineering Seminar 20086 Axial Compression –User focus?

7. ME 290 Global Engineering Seminar 20087 Radial Compression – User focus?

8. ME 290 Global Engineering Seminar 20088 Challenger Graphic

9. ME 290 Global Engineering Seminar 20089 Powerpoint Synergism  Even with just text: Spatial arrangement of verbal material builds visual display of structure  Easy to add graphics and speech  Multimodal: print plus presentation plus posting

10. ME 290 Global Engineering Seminar 200810 Designing Effective Web Communications  Build on conventions of both seeing and reading. Visual and verbal Holistic and elemental Synchronous and sequential  Provide non-serial, “more than one direction of travel” options for users.  Allows unique construction by user.  “Authority” is not controlling.

11. ME 290 Global Engineering Seminar 200811 Special Issues for Resumes  Formal résumé is bound by print conventions, but may be “retro fitted” : ü Links support development (depth) ü Links should not send visitors away via affiliations

12. ME 290 Global Engineering Seminar 200812 Practical accommodations  Convey meaning spatially—a strength of PowerPoint, emphasis on message structure  Forecast frequently: provide overviews—summarize choices available use descriptive labels for links, e.g., Print-friendly résumé not click here for résumé  User rules: Jacob Nielsen’s http://www.useit.com http://www.useit.com

13. ME 290 Global Engineering Seminar 200813 Engineering Exhibit Challenge  Tell a story: STAR!  Use visuals for impact and processing speed Include the person (you!) as the central character.