1. Hyperlinks and Scholarly Communication Mike Thelwall Statistical Cybermetrics Research Group University of Wolverhampton, UK Virtual Methods Seminar, University of Surrey, Sept. 15 2003

2. Why study Web scholarly communication? Ensure that the Web is efficiently used for research communication Identify trends in informal scholarly communication Suggest improvements in search tools Exploratory research: the Web is important and a valid object for scientific study

3. Data sources for Web scholarly communication Web server logs Good source, but restricted to individual sites Hyperlinks Secondary source of information – few users actually create hyperlinks Commercial search engines can be used for raw data about the ‘whole’ Web Analogies with bibliometric citation studies Hyperlink studies will be discussed in this talk

4. What use is hyperlink data to qualitative researchers? Part of a mixed methodology Numbers to back up theories To obtain samples of types of Web pages for qualitative analyses Background information on how the Web is used

5. Data collection Web crawler AltaVista advanced queries LINK:brunel.ac.uk AND HOST:surrey.ac.uk Note: Google does not allow this kind of Boolean query

7. http://www.surrey.ac.uk/Psychology/staff/d.rose/drpage335.html http://www.brunel.ac.uk/depts/hs/vision/vislinks.html

8. Different ways of counting links Link counts to target universities Inter-site links only Colink counts B and C are colinked Couplings D and E are coupled BC A DE F

9. Main Findings Interpreting links between university Web sites

10. 1) Links Associate with Research Counts of links to universities within a country can correlate significantly with measures of research productivity The significance of this result is in giving ‘permission’ to investigate the use of inter- university links for researching scholarly communication

11. Links to UK universities against their research productivity The reason for the strong correlation is the quantity of Web publication, not its quality This is different to citation analysis

12. 2) Most links are only loosely related to research A random sample of links between UK university sites revealed over 90% had some connection with scholarly activity, including teaching and research Less than 1% were equivalent to citations The most important finding?

13. Geographic Patterns Patterns in counts of links between university Web sites

14. 1) National links between Universities can be related to geography

15. 2) Universities cluster by geographic region to some extent This is clearest for Scotland but also for other groupings, including Manchester- based universities Coherent clusters are difficult to extract because of overlapping research and geographic trends

16. A pathfinder network of UK university interlinking with geographic clusters indicated

17. Discipline and Subject Findings Links and subject areas

18. 1) Links to departments associate with research In the US, links to chemistry and psychology departments from other departments associate with total research impact No evidence of a significant geographic trend Disciplinary differences in the extent of interlinking: history Web use is very low {Research with Rong Tang}

19. 2) Links, colinks, couplings and discipline For the UK academic Web, about 42% of domains connected by links alone host similar disciplines, and about 43% connected by links, colinks and couplings But over 100 times more domains are colinked or coupled than are directly linked Links in any form are less than 50% reliable as indicators of subject similarity

20. International Academic Links

21. 1) Linguistic factors in EU communication English the dominant language for Web sites in the Western EU In a typical country, 50% of pages are in the national language(s) and 50% in English Non-English speaking extensively interlink in English {Research with Rong Tang}

22. 2) Can map patterns of international communication Counts of links between Asia- Pacific universities are represented by arrow thickness. {Research with Alastair Smith, VUW, NZ}

23. The Future Results of research leading into: Improved Web-related policy making Improved Web information retrieval algorithms Improved understanding of informal scholarly communication on the Web More effective use of the Web by scholars, e.g. via PhD training

24. Again:- What use is hyperlink data to qualitative researchers? Part of a mixed methodology Numbers to back up theories To obtain samples of types of Web pages for qualitative analyses Use in conjunction with content analysis Background information on how the Web is used