1. National Technology Platform on “Italian Food for Life”
Presentazione della Piattaforma Tecnologica Nazionale
AIIPA
MILANO, 4 OTTOBRE 2006
National Technology Platform on
“Italian Food for Life”
The Vision for 2020 and beyond
Dr. Daniele Rossi
Chairman of the National Technology Platform “Italian Food for Life”
Chairman of the CIAA Research Expert Group
Director General of Federalimentare

2. Food and Drink Industry is the second manufactoring sector in Italy and the first in the EU
AIIPA, Milano, 4 ottobre 2006

3. TOTAL TURNOVER BY PRODUCT (2005)
AIIPA, Milano, 4 ottobre 2006

4. AIIPA, Milano, 4 ottobre 2006

5. Innovators groups - SMEs-NET SSA (EU)
Europe
Major innovators: 41%
Only
15%
of all
F&D firms
did not
introduce
innovations
in the
last three
years
Process
major
innovation
23%
Product
major
innovation:
31%
Both:
13%
Improvers who did not
introduced major innovations:
44%
AIIPA, Milano, 4 ottobre 2006

6. Innovators groups - SMEs-NET SSA (EU) introduced major innovations:
Italy
Major innovators: 34%
Process
major
innovation
20%
Product
major
innovation:
23%
24%
of all
F&D firms
did not
introduce
innovations
in the
last three
years
Both:
12%
Improvers who did not
introduced major innovations:
42%
AIIPA, Milano, 4 ottobre 2006

7. SMEs priorities - SMEs-NET SSA (EU)
Italy
Europe
AIIPA, Milano, 4 ottobre 2006

8. The innovation map of UE Food & Drink Industry - SMEs-NET SSA (EU)
Note:
innovations introduced in the last three years:
If a firm introduce both a major innovation and improvments, it is considered as a major innovator.
If a firm incroduced both process and product innovations, it is considered as process innovator.
AIIPA, Milano, 4 ottobre 2006

9. Opinions about Food Quality and Manufacturing - SMEs-NET SSA (EU)
AIIPA, Milano, 4 ottobre 2006

10. Opinions about Food Safety - SMEs-NET SSA (EU)
AIIPA, Milano, 4 ottobre 2006

11. Preferred innovation sustaining measure - SMEs-NET SSA (EU)
AIIPA, Milano, 4 ottobre 2006

12. Preferred innovation sustaining measure - SMEs-NET SSA (EU)
AIIPA, Milano, 4 ottobre 2006

13. STRENGTHENING OF THE FOOD CHAIN INNOVATION AND DEVELOPMENT
The 5 priorities of the Italian Food and Drink Industry to be competitive
The Italian Food and Drink Industry has elaborated a strategy for the next 10 years structured in 5 priorities based on the outputs of the «Study on the scenarios towards 2015»
STRENGTHENING OF THE FOOD CHAIN
INNOVATION AND DEVELOPMENT
INDUSTRIAL POLICY
COMPANY DIMENSION
PROMOTION OF THE
MADE IN ITALY
Source: Federalimentare President’s report 2006
AIIPA, Milano, 4 ottobre 2006

14. European Technology Platform Food for Life-
Food
Quality &
Manu-
facturing
Food &
Health
Food Safety
Sustainable
Food Production
Consumer
Communication,
Training &
Technology Transfer
Food Chain Management
Source: CIAA “ Food for Life” - The Vision
AIIPA, Milano, 4 ottobre 2006

15. Challenge 1. Food & consumer
Ensuring that consumers make the healthy choice the easy choice
Goal 1. Measuring consumer behaviour in relation to food
Goal 2. Developing comprehensive models of consumer food choice processes
Goal 3. Developing strategies to induce behavioural change to improve consumer health and social responsibility
Goal 4. Promoting effective interaction with consumer groups and consumers directly through communication and public participation
Goal 5. Understanding consumer behaviour in relation to health and nutrition
Goal 6. Understanding consumer behaviour in relation to food quality and manufacturing
Goal 7. Understanding and addressing consumer concerns with food safety issues
Goal 8 – Understanding consumers and their behaviour
Goal 9 - Interaction with consumers to assess their willingness to pay for innovative products and for food chains which take into account sustainable consideration of environment, ethics and fair trade.
Goal 10 - Designing and testing new ways to communicate nutritional/other values to target populations, with some attention devoted to changes in “kitchen logic”.
Source: “ Italian Food for Life” - The Vision
AIIPA, Milano, 4 ottobre 2006

16. Challenge 2. Food & health Delivering a healthy diet
Goal 1. Understanding brain function in relation to diet
Goal 2. Understanding dietary effects on immune and intestinal function
Goal 3. Understanding the link between diet and metabolic function
Goal 4. Understanding the relationship between the quality of animal products and the quality of animal breeding
Source: “ Italian Food for Life” - The Vision
AIIPA, Milano, 4 ottobre 2006

17. Add life to years Well-Being/ Appearance Age Healthy Ageing: Goal
To influence an individual’s state of ageing and deliver a personal regime of nutrients, lifestyle and advice for healthy longevity.
Well-Being/
Appearance
Add life to years
Age
Source: CIAA “ Food for Life” - The Vision
AIIPA, Milano, 4 ottobre 2006

18. A vision for improving Population Health
Target population for
Food Industries & Public healthcare
Target population
for Pharma Industries
Population numbers
Unhealthy condition
Healthy
AIIPA, Milano, 4 ottobre 2006
Source: CIAA “ Food for Life” - The Vision

19. Challenge 3. Food quality & manufacturing Developing value-added food products with superior quality, convenience, availability and affordability
Goal 1. Producing tailor-made food products
Goal 2. Improving process- and packaging design and process control
Goal 3. Improving understanding of process-structure-property relationships
Source: “ Italian Food for Life” - The Vision
AIIPA, Milano, 4 ottobre 2006

20. Assuring safe foods that consumers can trust
Challenge 4. Food safety
Assuring safe foods that consumers can trust
Goal 1. Predicting and monitoring the behaviour and fate of relevant known and emerging biological hazards
Goal 2. Predicting and monitoring the behaviour and fate of relevant known and emerging chemical hazards including toxins of biological origin
Goal 3. Improving risk assessment and risk-benefit evaluation in the food chain
Goal 4. Developing tools and addressing measures to ensure safety of the food chain
Source: “ Italian Food for Life” - The Vision
AIIPA, Milano, 4 ottobre 2006

21. “Safety by Design” Food Safety by Design Consumer Use Supply Chain
Safe Use
Supply Chain
Safe Distribution
Raw Materials
Product Manufacture
SAFE PRODUCT
“Safety by Design”
Process Design
Safe Process
Product Design
Safe Formulation
Source: CIAA “ Food for Life” - The Vision
AIIPA, Milano, 4 ottobre 2006

22. Challenge 5. Sustainable food production Achieving sustainable food production
Goal 1. Understanding of the sustainability of food production and supply in Italy
Goal 2. Research on scenarios of future Italian food production and supply
Goal 3. Developing sustainable processing, packaging and distribution
Goal 4. Developing and implementing sustainable primary food production
Source: “ Italian Food for Life” - The Vision
AIIPA, Milano, 4 ottobre 2006

23. Challenge 6. Food chain management Managing the food chain
Goal 1. Identification of possible scenarios
Goal 2. Stabilising markets and supporting food chain dynamics through the generation and preservation of trust
Goal 3. Improving the innovation potential of the food chain
Goal 4. Supporting competitiveness through integration
Goal 5. Participation of small producers in complex food chain operations
Source: “ Italian Food for Life” - The Vision
AIIPA,Milano, 4 ottobre 2006

24. Communication, training and technology transfer
Challenge 7.
Communication, training and technology transfer
Goal 1. Communication
Goal 2. Training
Goal 3. Improved Technology Transfer
Source: “ Italian Food for Life” - The Vision
AIIPA, Milano, 4 ottobre 2006

25. Italian Food for Life - Events
28 March 2006 – 1st Bologna meeting
27 April 2006 – 2nd Bologna meeting
5 July Launch of the Platform in Rome (c/o CRUI/LUISS)
6 July 2006 – Meeting with the EU Commissioner J. Potočnik on National Platforms (J.Martin, J.Maat, D.Rossi)
26 July – 3rd Bologna meeting
4 October 2006 – Presentation of the Platform to the enterprises c/o AIIPA
October – Road show to the Food & Drink Italian Associations
November – 4th Bologna meeting (Constitution of the National Platform “Italian Food for Life”)
AIIPA, Milano, 4 ottobre 2006

26. Technology Platforms - contacts
Federalimentare
Viale Luigi Pasteur, 10  Roma (I)
Tel. +39 (06) –  Fax +39 (06) 
CRUI
Piazza Rondanini, 48  Roma Tel  Fax +39 (06)
AIIPA, Milano, 4 ottobre 2006

27. 7th Framework Programme 2007 - 2013
Specific Programmes
Cooperation – Collaborative research
Ideas – Frontier Research
People – Human Potential
Capacities – Research Capacity
Source: European Commission
AIIPA, Milano, 4 ottobre 2006

28. Cooperation – Collaborative research
9 Thematic Priorities
Health
Food, agriculture and biotechnology
Information and communication technologies
Nanosciences, nanotechnologies, materials and new production technologies
Energy
Environment (including climate change)
Transport (including aeronautics)
Socio-economic sciences and the humanities
Security and space
+ Euratom: Fusion energy research, nuclear fission and radiation protection
Source: European Commission
AIIPA, Milano, 4 ottobre 2006

29. 7th Framework Programme 2007 -2013 Food, Agriculture and Biotechnology
The Food, agriculture and biotechnology priority aims at building a European "knowledge based bio-economy" to answer the growing demand for safer and healthier food as well as for sustainable use and production of renewable bio-resources.
Sustainable production and management of biological resources from land, forest and aquatic environments
Fork to farm: food, health and well being
Life sciences and biotechnology for sustainable non-food products and processes
Source: European Commission
AIIPA, Milano, 4 ottobre 2006

30. 7FP – Fork to Farm: Food and health and well being
Area Consumers – Call
Networking of food consumer science in Europe and development and application of social and behavioural sciences to food research
Funding scheme: Network of Excellence
Developing research tools for food consumer science in the Western Balkan Countries
Funding scheme: Small collaborative project / Specific International Cooperation Action
Food labelling and consumer behaviour
Funding scheme: Small collaborative project
AIIPA, Milano, 4 ottobre 2006

31. 7FP – Fork to Farm: Food and health and well being
Area Nutrition – Call
Effect of diet on mental performance
Funding scheme: Large collaborative project
Impact of diet on ageing
Optical technologies for monitoring the human nutrition status and the onset of nutrition-related health problems
Funding scheme: Up to two small collaborative project(s)/ NEST activity
Malnutrition in developing countries
Funding scheme: Small collaborative project/Specific International Cooperation Action
Diet for patients in hospitals and at home: disease-related malnutrition
Funding scheme: Small collaborative project
AIIPA, Milano, 4 ottobre 2006

32. Area 2.2.2. Nutrition – Call 2007-2A
7FP – Fork to Farm: Food and health and well being
Area Nutrition – Call A
Diet and its effect on the development of intestinal microflora and on the immune system through the entire life span
Funding scheme: Large collaborative project
Systems Biology and bioanalytical tools for nutrition research
AIIPA, Milano, 4 ottobre 2006

33. Area 2.2.3. Food processing – Call 2007-1
7FP – Fork to Farm: Food and health and well being
Area Food processing – Call
Smart control for improved food and feed technologies
Funding scheme: Large collaborative project
Assessment and improvement of existing food and feed technologies
Funding scheme: Up to two small collaborative projects
Harmonising and integrating research on food technology, safety and nutrition through commonly shared food models
Funding scheme: Small collaborative project
Nano-devices for quality assurance, food safety and product properties
AIIPA, Milano, 4 ottobre 2006

34. Area 2.2.3. Food processing – Call 2007-2A
7FP – Fork to Farm: Food and health and well being
Area Food processing – Call A
New solutions for improving refrigeration technologies along the food chain
Funding scheme: Large collaborative project
Network for facilitating the implementation of high-tech processing at industrial scale
Funding scheme: Network of Excellence
AIIPA, Milano, 4 ottobre 2006

35. Area 2.2.4. Food quality and safety – Call 2007-1
7FP – Fork to Farm: Food and health and well being
Area Food quality and safety – Call
Exposure to food additives, flavourings, and migrants coming from the packaging – Dietary intake models
Funding scheme: Large collaborative project
Detecting chemical hazards in the food chain
New methods for the monitoring and control of food-borne viruses
Funding scheme: Small collaborative project
Innovative and safe packaging
AIIPA, Milano, 4 ottobre 2006

36. Area 2.2.4. Food quality and safety – Call 2007-2A
7FP – Fork to Farm: Food and health and well being
Area Food quality and safety – Call A
Food sampling strategies for risk analysis
Funding scheme: Large collaborative project
Protecting animal and human health from prions in food, feed and the environment
AIIPA, Milano, 4 ottobre 2006

37. Area 2.2.5. Environmental impacts and total food chain – Call 2007-1
7FP – Fork to Farm: Food and health and well being
Area Environmental impacts and total food chain – Call
Post Market Monitoring of GM food and feed
Funding scheme: Small collaborative project or Coordination and Support Action
Converging technologies and their potential for the food area
Funding scheme: Small collaborative project
Development and application of computational biology as a complementary tool to in vivo and/or in vitro trials
Funding scheme: Coordination and support action
AIIPA, Milano, 4 ottobre 2006

38. Area 2.2.5. Environmental impacts and total food chain
7FP – Fork to Farm: Food and health and well being
Area Environmental impacts and total food chain
– Call A
Sustainability of the food chain
Funding scheme: Network of Excellence
Reduce contamination by mycotoxins in the food and feed chain
Funding scheme: Large collaborative project / SICA - Specific International Cooperation Action
AIIPA, Milano, 4 ottobre 2006

39. Indicative topics of the work programme 2008 (1):
7FP – Fork to Farm: Food and health and well being
Indicative topics of the work programme 2008 (1):
Area Consumers
Taste, cognitive perception and mood
Assessment of intervention measures aimed at promoting healthy eating habits
Risk perception and communication in the food chain and the role of the media
Applying behavioural models for the prevention of obesity, with a particular focus on children
Area Nutrition
Optimal cell function and nutrition
Methodologies and tools to support the prevention of obesity in Mediterranean Partner Countries (SICA)
Linking with international databases on food composition and consumption (SICA)
Impact of exogenous factors in the development of allergy
Functional foods, natural products and bioactive compounds from the Black Sea region (SICA)
AIIPA, Milano, 4 ottobre 2006

40. Indicative topics of the work programme 2008 (2):
7FP – Fork to Farm: Food and health and well being
Indicative topics of the work programme 2008 (2):
Area Food processing
(Bio-)Technologies for the production of food additives, colorants, and flavours
Observing and understanding the micro-structure of foods
Area Food quality and safety
Biocides and induced risks of antibiotic resistance in food pathogens
Effects of combined exposure to chemicals intentionally added to the food chain
Area Environmental impacts and total food chain
Assessment of impacts from climate change on food
Food chain management
Assessment of impacts of scenarios affecting food chain management
AIIPA, Milano, 4 ottobre 2006

41. Expecting finalisation November 2006:
7FP - Budget
Expecting finalisation November 2006:
Total Budget 7FP: million euro (~ million euro per year)
Total Budget “Food, agriculture and biotechnology”: million euro (~ 276 million euro per year)
Total Budget Activity 2.2 “Fork to Farm: food, health and well-being”: ~ 774 million euro (~ 110 million euro per year)
AIIPA, Milano, 4 ottobre 2006

42. 7 FP - Contacts EU research: ec.europa.eu/research
Agriculture research: ec.europa.eu/research/agriculture/index_en.html
Seventh Framework Programme: ec.europa.eu/research/future/index_en.cfm
Information on research programmes and projects: cordis.europa.eu
AIIPA, Milano, 4 ottobre 2006

43. Thanks for the attention
AIIPA, Milano, 4 ottobre 2006