1. BUSINESS 343: INTRODUCTION TO MARKETING SECONDARY RESEARCH SKILLS AND RESOURCES Spring 2012 Jenna Walsh Business Librarian (Surrey Campus) jmwalsh@sfu.ca

2. Why I’m here …  To save you time spent on research  To talk about research strategies and resources

3. Agenda Our agenda will roughly follow your handout: A. Identifying likely publishers B. Sample resources C. Library guides

4. Identify likely publishers

5. Brainstorming: Why should you be a bit disappointed if I handed you a report that answered all of your questions perfectly?

6. Finding the “perfect” information Often, you won’t be able to find exactly what you want for your assignment. Some of the information you’d like to find won’t be available or it will be decidedly imperfect. If X doesn’t seem to be available, what other information would help you to determine X?

7. Library guides There are a variety of SFU Library research guides available to you, including …  Market Research Market Research  International Market Research International Market Research  Company Information Company Information  Industry Surveys Industry Surveys

8. Finding Library guides From the Library’s homepage, you can find the guides like this …Library’s homepage

9. Sample Resources From your assignment … III. Evidence to Support the viability of your innovative product. Find and present one piece of good information from each of the three following sources: 1. A "report" from the Passport GMID database Passport GMID 2. Numbers: Quantitative / Statistical Data from one of these sources: World Development Indicators UNDATA Passport GMID Economist Intelligence UnitWorld Development IndicatorsUNDATAPassport GMIDEconomist Intelligence Unit 3. Anything from any other source. Refer to the Library website, "International Marketing Guide" as a starting point, especially section 4.1.2: Web Guides.International Marketing Guide

10. Sample Resources From your assignment … III. Evidence to Support the viability of your innovative product. Find and present one piece of good information from each of the three following sources: 1. A "report" from the Passport GMID database Passport GMID 2. Numbers: Quantitative / Statistical Data from one of these sources: World Development Indicators UNDATA Passport GMID Economist Intelligence UnitWorld Development IndicatorsUNDATAPassport GMIDEconomist Intelligence Unit 3. Anything from any other source. Refer to the Library website, "International Marketing Guide" as a starting point, especially section 4.1.2: Web Guides.International Marketing Guide

11. Sample Resources From your assignment … III. Evidence to Support the viability of your innovative product. Find and present one piece of good information from each of the three following sources: 1. A "report" from the Passport GMID database Passport GMID 2. Numbers: Quantitative / Statistical Data from one of these sources: World Development Indicators UNDATA Passport GMID Economist Intelligence UnitWorld Development IndicatorsUNDATAPassport GMIDEconomist Intelligence Unit 3. Anything from any other source. Refer to the Library website, "International Marketing Guide" as a starting point, especially section 4.1.2: Web Guides.International Marketing Guide

12. Getting Help

13.  Ask anyone at the reference desk in any of the three campus libraries  Use our Ask a Librarian services (via the Library home page) to contact a librarian (by phone, IM, or email).Ask a Librarian  Contact : Jenna Walsh jmwalsh@sfu.ca Class? Due Date? Where have you searched? How have you searched? Found anything close to what you need?