1. Lectures in Microeconomics-Charles W. Upton Miscellaneous Topics

2. Taxing A Monopoly-1 Q* MC D MR P* Let’s start with our basic monopoly graph.

3. Miscellaneous Topics Taxing A Monopoly-1 Q* MC D MR P* We put a tax of T on each unit sold.

4. Miscellaneous Topics Taxing A Monopoly-1 Q* MC T D MR P*

5. Miscellaneous Topics Taxing A Monopoly-1 Q* MC T D MR Q** P* P**

6. Miscellaneous Topics Taxing A Monopoly-1 Q* MC T D MR Q** P* P** Conclusion: Price goes up.

7. Miscellaneous Topics Taxing a Monopoly -2 A tax is imposed on the firm’s monopoly profits. That is, we collect a tax bill (R-C) The firm’s problem is now to maximize  = (1- )(R-C)

8. Miscellaneous Topics Taxing a Monopoly -2 Think of its problem as maximizing  = R-C Where R = (1- )R And C = (1- )C

9. Miscellaneous Topics Taxing a Monopoly -2 Obviously MR = MC But that means MR =(1- )MR = (1- )MC = MC

10. Miscellaneous Topics Taxing a Monopoly -2 (1- )MR = (1- )MC MR = MC

11. Miscellaneous Topics Taxing a Monopoly -2 (1- )MR = (1- )MC MR = MC No change in price and quantity produced. Simply a reduction in monopolist’s profits.

12. Miscellaneous Topics Taxing a Monopoly -2 (1- )MR = (1- )MC MR = MC Be careful to place tax on economic profits, not accounting profits

13. Miscellaneous Topics A Maximum Price Q* MC D MR P*

14. Miscellaneous Topics A Maximum Price Q* MC D MR P* P max

15. Miscellaneous Topics A Maximum Price Q* MC D MR P* P max Q**

16. Miscellaneous Topics A Maximum Price Q* MC D MR P* P max Q**

17. Miscellaneous Topics Regulating a Monopoly KSU is prepared to give Coke or Pepsi a monopoly on cola sales on the campus. How should it set up the bidding process?

18. Miscellaneous Topics Regulating a Monopoly KSU is prepared to give Coke or Pepsi a monopoly on cola sales on the campus. How should it set up the bidding process? Assumption Coke  Pepsi

19. Miscellaneous Topics Plan A Coke and Pepsi bid for contract. Highest bidder wins.

20. Miscellaneous Topics Plan A Coke and Pepsi bid for contract. Highest bidder wins. D MR

21. Miscellaneous Topics Plan A Coke and Pepsi bid for contract. Highest bidder wins. Assume MC =0. D MR P*

22. Miscellaneous Topics The Winning Bid Coke and Pepsi bid for contract. Highest bidder wins. Assume MC =0. D MR P*

23. Miscellaneous Topics Consumer Surplus Coke and Pepsi bid for contract. Highest bidder wins. Assume MC =0. D MR P*

24. Miscellaneous Topics Plan B Coke and Pepsi bid for contract in terms of price to be charged. Low bidder wins. D MR

25. Miscellaneous Topics Plan B Coke and Pepsi bid for contract in terms of price to be charged. Low bidder wins. Price will drop to zero. D MR

26. Miscellaneous Topics Plan B Coke and Pepsi bid for contract in terms of price to be charged. Low bidder wins. Price will drop to zero. Now look at the Consumer Surplus D MR

27. Miscellaneous Topics Plan B Coke and Pepsi bid for contract in terms of price to be charged. Low bidder wins. Price will drop to zero. Now look at the Consumer Surplus Compare! D MR

28. Miscellaneous Topics A Problem Coke and Pepsi bid for contract in terms of price to be charged. Low bidder wins. Price will drop to zero. Now look at the Consumer Surplus AND COMPARE D MR If Coke or Pepsi is giving soda away, what are their incentives to deliver?

29. Miscellaneous Topics End ©2004 Charles W. Upton