1. 1 CONFIDENTIAL | DOBLIN Using big data to predict—and help manage— the unpredictable... TEN TYPES OF INNOVATION 6 TYPES:

2. 2 CONFIDENTIAL | DOBLIN 6 TYPES: TEN TYPES OF INNOVATION Disrupting the insurance industry with telemedicine, transparency, and a (gasp) great user experience

3. 3 CONFIDENTIAL | DOBLIN 5 TYPES: SPOT THE INNOVATION Facilitating collaboration amongst industry stakeholders

4. 4 CONFIDENTIAL | DOBLIN SPOT THE INNOVATION Zipcar: Reinventing car usage—one hour at a time. 6 TYPES:

5. 5 CONFIDENTIAL | DOBLIN EXAMPLE | HARRY’S Harry’s: A new business model 8 TYPES:

6. 6 CONFIDENTIAL | DOBLIN 5 TYPES: Nespresso revolutionizing the coffee category INNOVATION ASSESSMENT | NESPRESSO

7. 7 CONFIDENTIAL | DOBLIN EXAMPLE| NESPRESSO VERTUOLINE Nespresso: The next evolution 4 TYPES:

8. 8 CONFIDENTIAL | DOBLIN American Girl: Delivering multiple types of innovation EXAMPLE | AMERICAN GIRL 6 TYPES:

9. 9 CONFIDENTIAL | DOBLIN CONSUMER FIRST INNOVATION PROGRAM | DISCIPLINE OF BUILDING BREAKTHROUGHS Nespresso revolutionized the coffee capsule category by leveraging 7 types of innovation to deliver a unique coffee consumption experience. 9 TYPES:

10. 10 CONFIDENTIAL | DOBLIN Reinventing a category CONSUMER FIRST INNOVATION PROGRAM | DISCIPLINE OF BUILDING BREAKTHROUGHS 7 TYPES: