1. Starting a Small Business
Unit 36 – M1
Starting a Small Business

2. Starting a Small Business
For M1, you need to demonstrate your understanding of the methods used to identify the target market for the proposed business.
This will require you to consider a range of methods that could actually be used and to provide reasons for your choice.
Market research will almost certainly be included but you need to explain why.

3. Starting a Small Business
Other methods may prove more challenging but the selection and justification should contribute to a possible business launch, rather than just being a descriptive account of how they could be applied.
This provides evidence for M1