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Vanessa Gamet, MLIS May 2015 GALE-CENGAGE & EBL E-TEXTBOOK PILOT IN AUSTRALIA
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Mythical creatures 2
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Background Publishing a textbook Aims: Keep libraries in the conversation while publishers transition from print to e Try to replicate the textbook services libraries currently supply through short term loans Try as much as possible to keep the costs reasonable Gather information about performance of e-textbooks in libraries –test student behaviours –assess the effect on sell through rates for sales of textbooks to individual students
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EBL platform Pilot commenced Monday 2 June, 2014 ANZ Libraries exclusively 7 core Australian textbooks exclusive to EBL, never before e E-textbook only, no additional resources, assessment etc. Model: 3-user; 3 x list price per unit Total cost ~ £1,500 2014 only Pilot details
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Acquisition Summary –16 libraries out of 42 participants purchased all 7 titles outright –238 copies owned out of potential 294 copies (but some had up to 9 copies) –29 copies purchased through automated turnaway handling setting
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Usage Summary –23,023 usage sessions (average 96.7) –49 demand driven usage sessions –12 instances of titles owned but not used at all out of a total 238 copies owned (5% of titles were not used)..
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Turnaway summary –There were 37 copies that experienced turnaways (orange coloured cells) –There were 29 occasions of additional copies purchased through automated turnaway handling setting (mauve coloured cells)
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Devices PC Windows:NT = 178 Macintosh = 106 iPad = 9 Android = 4 iPhone = 1
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Mobile Access to over 100 devices
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QUT Pilot Usage QUT purchased 1 copy of all 7 titles QUT have bought an additional copy for 2 of the 7 titles Total spend: £1,862.53/381 = £4.09 average cost per use (£18.13 Sem. 1 only print)
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QUT Pilot Usage Loans = 48; Browse = 250 Loan Length –3 x 14 day –17 x 7 day –28 x 1 day Pages read = 11,726 / 298 uses (av. 39.34) Downloads = 36 / 9 copies (12% of uses) Pages printed = 203 (22.5 per copy) Pages copied = 32 (3.5 per copy)
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Conclusions –Etexts have high average use –Few titles not used –Students don’t read, print or download the whole etext –Low turnaways = low user frustration –Etexts good for students –Etexts good value for libraries –Etexts good value for Cengage
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Next steps… Its success has led to expanded number of titles offered Extended with second batch of 20 titles 30 Jan 2015
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