2. Challenges for the Agro-food
PACMAn, Why ?
Challenges for the Agro-food
Project Actions
Analysis
Data collection
Tools
Meetings/ Relations
Information
Promotion
Objectives
NETWORKING
Complex supply chain/ integration
Climate change/ Environmental impact
Population growth/ consumption
Price tension
Safety and quality
Reconversion of agriculture …
INNOVATION
INTERNATION.
SUSTAINABILITY

3. Partnership Partners’ organizations: Development agencies Provinces
Chambers of Commerce
Universities
Innovation centers
Italy
Ervet - Emilia-Romagna economic valorization of territory
Province of Modena
Province of Parma
France
CRITT Agro-alimentaire PACA
Spain
Instituto de Fomento de la Region de Murcia
IVACE - Instituto Valenciano de Competitividad Empresarial
Portugal
ADRAL - Agência de Desenvolvimento Regional do Alentejo
Ciprus
Cyprus University of Technology
Greece
Diktyo Praxi Innovation Relay Centre Help-Forward
Kilkis Chamber of Commerce and Industry -

4. + interviews to enterprises Model of governance in tomato sector
System and agro-food chain
GENERAL
CRITICALITIES
(analysis, focus group, surveys and interviews)
Output/ RESULTS
Mapping of the chain
Analysis of segments
+ interviews to enterprises
+ best practices
Database online +
E-Guide
Pilot Action:
Model of governance in tomato sector
Lack of coordination among economic stakeholders and in the operative context

5. Agro-food chain: the segments selected in PACMAn

6. Interviews to agro-food enterprises in MED area (2)
Some results emerged:
- Experience/level of interest for cooperation activities
Requirement/request of services on support of cooperation
Networking

7. SELECTION PACMAN PROJECT
Interviews to agro-food enterprises in the MED area (1)
Companies Interviews
YEAR:
2012
NUMBER OF INTERVIEWS:
600
SECTORS:
SELECTION PACMAN PROJECT
RESULTS:
- 10 LOCAL REPORTS
- 1 GLOBAL REPORT
Some results emerged:
Key factors of competiveness
Incidence of exportations and importations
Correlations between strength and internationalization level
Internationalization

8. Interviews to agro-food enterprises in MED area (3)
Some results emerged:
Investments in innovation (turnover, activities area)
Collaboration with other enterprises/organizations for innovative joined projects (state of the art and potentialities)
Chart: areas of innovation
Innovation

9. PACMAn ONLINE DATABASE 37 RESEARCH AND EDUCATIONAL BODIES
NETWORKING TOOLS: DATABASE
PACMAn ONLINE DATABASE
395
TOTAL ORGANIZATIONS OF
WHICH:
293 ENTERPRISES
37 RESEARCH AND EDUCATIONAL BODIES 12
ASSOCIATIONS 5
PUBLIC ISTITUTIONS
47 OTHER ORGANIZA-TIONS
47 OTHER ORGANIZATIONS:
No profit
Producers Associations
Cooperatives
Consortium/ Districts
Chart: Distribution of organizations by country
Link:

10. BEST PRACTICES Meat produced by specific parameters”
REPORT BEST PRACTICES IN AGRO-FOOD SECTOR
BEST PRACTICES
“ Parmigiano-reggiano: prices monitoring, partnership models, promotion”
(Province of Modena – Italy)
a) “Platform audit
b) “Database enterprises
c) Animation cluster”
(CRITT - France).
“Promotion of areas of wine production” (KILKIS - Greece)
“Interprofes-sional Organizations (IO) tomato” (Province of Parma – Italy)
“The Murcia Food Brokerage Event” (MURCIA – Spain)
“DOSSIER CONAI 2010 Prevention ECO-Efficient” (ERVET SPA – Italy)
“Introduction of R&D culture into enterprises: cases”
(CUT- Ciprus)
“Agreement for quality in Crete” (Forth – Greece)
“Quality product: grapes from Vinalopó”
(IMPIVA – Spain).
Meat produced by specific parameters”
(ADRAL – Portugal)

11. IDENTIFICATION GENERAL CRITICALITIES
INNOVATION
Innovative technologies, innovation of product and process
IDENTIFICATION GENERAL CRITICALITIES
(analysis, focus group, surveys e interviews)
Output/ results
of PACMAn project linked to the issue
Pilot Action:
Catalogue of innovative technologies
Database online (laboratories, research centers, universities, transfer of technologies)
Identification best practices +
Interviews
Limited competences and innovation abilities
Collaboration among academic world, industry and policy maker
Output on Sustainability
Objective:
To strengthen relations among research, institutions and enterprises

12. of PACMAn project linked to the issue
SUSTAINABILITY
Environmental, economic, social, ethic
IDENTIFICATION
GENERAL
CRITICALITIES
(analysis, focus group, surveys e interviews)
The sustainability concept was applied to the system and the agro-food chain. Issues related to business management induced to the implementation of some specific outputs.
Output/ rEsulTS
of PACMAn project linked to the issue
ENTERPRISE MANAGEMENT:
Innovative products and process,
Logistic maximization,
Garbage management, quality and security of products,
Responsible marketing,
Efficiency of business processes
Code of Conduct
for the agro-food sustainability
Pilot Action: Hand
e-Book on green packaging
Focus
sustainability

13. 1 step 1 step 3 step 2 step 4 step
Code of Conduct: methodology and structure
approach
data collection
analysis
Sustainability
Aspects handled
Thematic Areas
Productive chain
Innovation
Resources management
Trade and export
Quality and consumption
1 step
1 step
3 step
2 step
Criticalities
laws and regulations
Politics
Certification
Education
Research and Development
Case study
Bibliography
Indicators
Contacts
Environmental
Economic
Social
Ethic
Final remarks
4 step
Recommendations

14. Code of Conduct: communication
COMPLETE REPORT
(pdf)
BROCHURE SUMMARY
(printed + pdf)
(IT)
(EN)

15. Code of Conduct: recommendations (1)
RESOURSES MANAGMENT
AGRO-FOOD CHAIN
INNOVATION
Horizontal integration to face limited contractual power of primary producers
Efficient coordination of relations among economic stakeholders, institutions and public bodies
Rationalization of transportation and logistics to reduce unitary costs and guarantee higher margins
Tools of transfer of technologies and research of partners technologic (i.e. database)
Activities of permanent vocational education
Research at transnational level through cooperation among economic actors, organizations, public authorities
Selection of raw materials from more productive areas
Increase of soil production, growth of efficiency using fertilizers, phytomedicine and water
Reducing of post sale food waste

16. COMMERCE AND EXPORTATIONS QUALITY AND CONSUMPTION
Code of Conduct: recommendations (2)
COMMERCE AND EXPORTATIONS
QUALITY AND CONSUMPTION
Introduction of fair commercial agreements and standard of certification
Clusters for internationalization activities
Higher support offered by institutions, representative organizations and public bodies
Spreading of labeling products, in conformity with the new European regulations n. 1169/2011
Promotion of Mediterranean diet as opportunity to increase the environmental sustainability of the chain
Identification of new logistic channels due to increasing products’ diversity supply

17. Pilot action RESULTS COMPETITIVENESS SUSTAINABILITY
Transfer of knowledge on new system of production and governance methods
SUSTAINABILITY
Support on spreading of eco-sustainable packaging
INTERNATIONALI-ZATION
Innovative approach for internationalization of Mediterranean product
«Hand e-Book on food green packaging in the MED area” (Ervet, IT; Critt, FR; Ivace and Info Murcia, ES)
Transnational marketing cluster based on “Authentic Mediterranean” concept (Kilkis, Crete GR; Ciprus; Alentejo, PT; Prov. of Modena, IT)
“Catalogue of innovative technologies in the Agro-food sector” (Forth e Kilkis, GR; Ciprus)
“Model of Governance of Med Agro-food Supply Chain” (Prov. of Parma, IT; Critt, FR; Info Murcia, ES).
Sustainability
Internation.
Innovation
Networking

18. E-book – E-guide - Maps E-guide for operators
support for networking activities
define guidelines to create a collaboration
supply information on sector operators, divided in thematic sections
E-Book on project cluster
describe the Project, the main results, the state of the art of agro-food system in Med area
Based on issue of innovation and sustainability
downloaded from project web site (pdf)
Promotional Maps
Mapping of interviewed companies and of organizations included in DB
focus on 3 selected segments

19. BROCHURE: CODE OF CONDUCT - DOWNOLAD OUTPUT OF PROJECT
PACMAn: external communication
ONLINE
PRINTED MATERIAL
WEB SITE
BROCHURE: CODE OF CONDUCT
LEAFLET
BROCHURE
EVENTS
20 LOCAL EVENTS
1 FINAL CONFERENCE
- NEWS/ UPDATE
- DOWNOLAD OUTPUT OF PROJECT
NEWSLETTER
FB PROFILE
MAILING LIST
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