1. Advertising Awareness: Criticizing Commercials

2.  Television  Radio  Newspapers and magazines  Internet  Billboards  Movies  Anywhere else ? Where are ads?

3.  According to the experts, on average, we are exposed to over 3000 advertisements per day.  THEREFORE, businesses need to find new, innovative and exciting ways to get our attention.  What are some of these methods? Advertisements

4. How do they get our attention?  Font and colour  Visually descriptive images « A picture is worth a thousand words »  Celebrities  Spokespeople / Mascots  Target audience : age, sex, status...  Trademarks and logos  Slogans  Innovation and originality  Product placement

5. Font and Colour

8. A picture is worth 1000 words

12. Celebrities

14. Spokespeople / Mascots

18. Targeting your audience

19. Trademark or Logo

21. Brandname

24. Slogan

25. Innovation

31. Product Placement

32. Analysis