1. Personnel and Family Support Services Support our TroopsAppuyons nos troupes Services de soutien au personnel et aux familles Strategic Communications Todd Kealey National Manager

2. CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICES SERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES Agenda Communications Vehicles Web Site Brand and Image

3. CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICES SERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES Communications Products

4. CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICES SERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES Communications Products

5. CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICES SERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES Primary Items for CF Leaders Morale and Welfare Bulletin –Concise News Items & Compact Packaging –Quarterly –Electronic & Print NPP Annual Report –Broad Overview of Your NPP Dollars at Work –Traditionally, Hard Copy –In 2010, e-Zine Electronic Format with Poster CFPSA “At A Glance” Flyer –To Be Updated in 2010

6. CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICES SERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES Secondary Items Stand Easy –Light, Educational Monthly –Hard Copy Targets CF Members & Families –Includes Local Content (Revenue Potential) –Currently Produced at 10 Bases/Wings & Growing MW Team Updates –Electronic Bimonthly Newsletter –Targets Defence Team Associated to MW Programs Apropos –Electronic Bimonthly Newsletter –Targets Staff of the Non-Public Funds, Canadian Forces

7. CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICES SERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES Web Site

8. CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICES SERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES Web Site Major Overhaul & Refresh Project Initiated Improved Navigation (Functional not Organizational) Facilitating Access to Policies and Operational Info Content Complements Rather Than Repeats Service Delivery Sites: –CFCommunityGateway.ca (Local Base/Wing Services) –PSPOnline.ca (Recreation Booking Site) –FamilyForce.ca (MFRC Resource) –Future CANEX e-Store

9. CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICES SERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES Branding New NPP Emblem Updated Graphics Standards Coming in 2010 –Will Cover All Operational and Support Divisions

10. CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICES SERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES In closing A Few Quick Words…

11. CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICES SERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES Would YOU Find This Acceptable?

12. CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICES SERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES What about this?

13. CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICES SERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES Then Why Would This Be OK?

14. CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICES SERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES So Then Why Is This OK? The answer is: IT’S NOT!

15. CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICES SERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES Intellectual Property This Symbol Is Trademarked By Her Majesty the Queen in Right of Canada, as Represented by the Minister of National Defence –It’s Your Property Incorrect Versions Should Not Be Tolerated Our Collective Responsibility To Protect It From Misuse –Commercially by 3 rd Parties –We Should Not Be Facilitating Its Misuse Usage Policy In Development

16. CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICES SERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES Last Thought The Yellow Ribbon Image Merchandise Has Provided Over $3,500,000.00 in Funding To Your Morale and Welfare Programs and Services Why Put That At Risk? Our Credibility is Key to Continued Success