1. Ching Man Tang

2.  Physical and digital  Sales in Finland and elsewhere  Legal ◦ Distribution  Illegal  Summary Digitaalinen Musiikki Internetissä2/14

3.  In 2010 sales of recordings went down 7 %, digital sales grew 41 %  Digital music has cut down on distribution costs and ”delivery”time  Digitalisation has forced artists and record labels towards modern sales  New artists utilise both; digital backs the physical  Consumers still prefer physical Digitaalinen Musiikki Internetissä3/14

4.  Backing physical sales digitally ◦ Promotion ◦ Social media: Facebook, MySpace, Youtube ◦ Visibility ◦ Samples ◦ Street team  Audience ◦ Target audience Digitaalinen Musiikki Internetissä4/14

5. Digitaalinen Musiikki Internetissä5/14

6. Digitaalinen Musiikki Internetissä6/14

7. Digitaalinen Musiikki Internetissä7/14

8.  Few Finns legally buy digital music  Easy legal music distribution channels are favored  Paid by credit card, PayPal etc.  Thought of as expensive ◦ Illegal downloads Digitaalinen Musiikki Internetissä8/14

9.  Most popular digital music store  Originally DRM-copy protected ◦ Only iTunes and iPod  Pricing ◦ 0,99€/song ◦ 9,99€/album  Artists not happy with their share Digitaalinen Musiikki Internetissä9/14

10.  Over10m. users  Over10m. tracks  Free and premium version  Possibility to buy tracks  Mobile apps  Used only in a few countries  Critisized by record companies Digitaalinen Musiikki Internetissä10/14

11.  > 90% of digital music consumption  Easy  Free  Lots of distribution channels ◦ KaZaA, eMule, DC++, BitTorrent Digitaalinen Musiikki Internetissä11/14

12.  Working version published 2003  Three sides: user, tracking server and www-server  Meant for distribution of single files/file packets  The Pirate Bay is the largest.torrent-index ◦ Established in 2003, independent organisation 2004 ◦ Trial 2009 Digitaalinen Musiikki Internetissä12/14

13. Digitaalinen Musiikki Internetissä13/14  143 self-paid records  155 records sold on eBay  1161 iTunes/Napster albums ◦ 0,94$/album  12 399 Amazon iTunes mp3s  1 546 667 Last.fm plays ◦ 0,00075$/play  4 053 110 Spotify plays ◦ 0,00029$/play

14.  Physical sales still popular  Digital sales does not make up for physical deficit  Only few download legally  Music sales getting modern  Digital downloading not good business for artists 14/14Digitaalinen Musiikki Internetissä