1. DESIGNDAGEN 2015 Norsk design- og arkitektursenter 15. april 2015 Idar Kreutzer, adm.dir i Finans Norge Foto: Kreativt Forum

3. Business as usual is not an option Today and BAU: The world is on an unsustainable track Vision 2050: Around nine billion people live well, and within the limits of the planet Source: World Business Council for Sustainable Development, Vision 2050

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5. Environment Economy Society Sustainable value creation Perspektiv på bærekraft 5

6. ”Those companies that wait to be forced into action or who see it solely in terms of reputation management or CSR, will do too little too late and may not even survive.” Paul Polman, CEO Unilever Increasing complexity of risk Changing consumer behavior Business Evolving framework conditions Rising cost of capital Fluctuating prices and availability of raw materials Source: World Business Council for Sustainable Development, Vision 2050 Strategiske konsekvenser 6

7. Sustainability is 'the ultimate design brief' 7

8. Design for the future Energy efficiency Use of materials Recycling – closed loop design Weight/volume/transport ation Sustainable living Sustainable consumption 8 Making a sustainable lifestyle attractive

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11. 11 Design for gode kundeopplevelser

12. Bærekraftige bygg og effektive prosesser Vision for 2050 Close to zero net energy buildings Turbulent teens Turning the market toward energy efficiency Transformation time Smarter buildings, wiser users Kilde: WBCSD, Energy Efficiency in Buildings, 2008 Players and practices in the building market System integration is key to achieving energy efficiency in buildings 12

13. Powerhouse - constructing Norway’s first energy positive building ”If you want to succeed, you need restrictions that make things difficult. Limitations make you think.” Verdiskapende partnerskap

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