2. 2 Oracle Confidential – For Internal Use Only The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Safe Harbor Statement

3. 3 Agenda What is AIA? Concepts Packaging Industry Solutions How can partners get involved? AIA Exchange Co-development models Q&A

4. 4 How AIA Is Delivered Process Integration Packs Loosely coupled composite business processes Foundation Packs Comprehensive business process composition framework Direct Integrations Process Integration Packs Optimize. Pre-built composite business processes across enterprise Applications Foundation Packs Standardize. Common Object and Shared Service Library with supporting SOA programming model and best practice implementation methods Direct Integrations Manage. Pre-built integrations to support data flows between systems Supports: Modernizing apps Consolidating systems / MDM Improving/Extending processes

5. 5 What are Foundation Packs (FP)? Tools and Methodology to build your Composite Business Processes Key Characteristics: Pre-built Application independent process models, enterprise objects and services Standardized business semantics SOA Reference architecture and programming model SOA Governance framework and tools Benefits: Leverage Oracle’s business semantics layer Jumpstart your SOA initiatives to get to business agility faster Superior alternative to building it yourself from scratch Oracle supported and maintained Foundation Packs Comprehensive business process composition framework Business Process Model SOA Governance Tools Enterprise Business Services Enterprise SOA Framework SOA Methodology Composite Application Framework

6. 6 Enterprise Business Objects & Services Enterprise Business Services Extensible, Sustainable, Upgradeable Integration for Business Agility & Efficiency CRM Billing Field Service ERP Benefits Remove Need for Point to Point Interface Eliminate Integration Rework with Edge Apps Upgrades Eliminate Integration Rework with Business Process Changes Facilitate New App Plug In Benefits Remove Need for Point to Point Interface Eliminate Integration Rework with Edge Apps Upgrades Eliminate Integration Rework with Business Process Changes Facilitate New App Plug In CRM Billing Field Service ERP Embedded P2P Bus Process & Data Integration New App Easy Upgrade/Replacement of Edge Apps Adaptable, Flexible Business Processes Extensible Common Object Model Standardized Representation of Business Data Productized Integration Best Practice Business Process Optimize Offer Forecast Demand Capture Order Pick, Pack, Ship BillingDeduction & Settlement

7. 7 Existing Enterprise Business Services AIA Foundation Packs Enterprise Business Objects Account Balance Adjustment Advance Shipment Notice Bill Of Materials Customer Party Disbursed Payment Engineering Change Order Installed Product Invoice Item Classification GLElementValueSet Item Balance Item Composition Item Structure Location Manufacture Item Composition Price List Purchase Order Quote Received Payment Request For Quote SpecificationValueSet AccountingPeriod AuditHistory Bill of Lading Demand Forecast Freight Terms Shipment Request Inventory Reservation Accounting Entry Credit Memo Request For Quote Requisition Sales Order Shipment Plan UtilitiesMeterReading UtilitiesServiceUsage Currency Exchange Debit Memo Chart of Accounts Payment Term Payable Invoice Pick List Promotion Shipment Receipt Supplier Party Sales Quote SpecificationGroup AccountGLElement ValueSet Insurance Claim Sales Opportunity Bank Account Transaction Calendar Fund Transfer Fund Transfer Schedule Shipment Advice Check ServiceRequest Specification Some of the included objects and more new objects with each release.

8. 8 Existing Enterprise Business Services AIA Foundation Packs Enterprise Business Objects Account Balance Adjustment Advance Shipment Notice Bill Of Materials Customer Party Disbursed Payment Engineering Change Order Installed Product Invoice Item Classification GLElementValueSet Item Balance Item Composition Item Structure Location Manufacture Item Composition Price List Purchase Order Quote Received Payment Request For Quote SpecificationValueSet AccountingPeriod AuditHistory Bill of Lading Demand Forecast Freight Terms Shipment Request Inventory Reservation Accounting Entry Credit Memo Request For Quote Requisition Sales Order Shipment Plan UtilitiesMeterReading UtilitiesServiceUsage Currency Exchange Debit Memo Chart of Accounts Payment Term Payable Invoice Pick List Promotion Shipment Receipt Supplier Party Sales Quote SpecificationGroup AccountGLElement ValueSet Insurance Claim Sales Opportunity Bank Account Transaction Calendar Fund Transfer Fund Transfer Schedule Shipment Advice Check ServiceRequest Specification Some of the included objects and more new objects with each release. Invoice AccountingEntry CustomerParty Item PayableInvoice InstalledProduct SupplierParty Classification SalesOrder Invoice AccountingEntry CustomerParty Item PayableInvoice InstalledProduct SupplierParty Classification SalesOrder ResourceCalendarEntry TransportationStop FulfillmentOrder ProvisioningOrder TransportationSalesOrder Worker Person TroubleTicket CreditAlert ResourceCalendarEntry TransportationStop FulfillmentOrder ProvisioningOrder TransportationSalesOrder Worker Person TroubleTicket CreditAlert New Updated Foundation Pack 2.3

9. 9 Oracle Confidential – For Internal Use Only Business Process Centric Approach AIA Business Process Models Cross-Industry Reference Process Models Marketing Sales Order Fulfillment Customer Service Supply Chain Planning Product Management Procurement Materials Management and Logistics Project and Grant Management Financial Control and Reporting Cash and Treasury Management Asset Lifecycle Management Enterprise Information Management Workforce Deployment Communications (1) Product Lifecycle Management Fulfillment Assurance Billing Insurance (1) Claims Utilities (1) Product Management Billing & Revenue Management Sales Order Fulfillment Customer Service Financial Services (2) Financial Control Composite Business Flows Order to Cash Design to Release Design to Release (AIA for SAP) (2) Customer Master Data Management (2) AIA delivers predefined business flows Based on best-practices Standards compliant Retail (2) Sales Procurement Inventory Management Financial Control & Reporting Product Master Data Management (2) Financial Operations Control (2) Lead to Order (2) (1) – Includes new models for the Communications and Utilities Industries (2) – New in 2.3 Industry Business Process Models

10. 10 Enterprise Composite Applications Application Independent UI Create application independent UI provisioned by multiple back-ends Build reusable durable, opportunistic, transactional composite applications Enable business process integration to standardize on AIA canonicals Opens up AIA Foundation Pack for consumption in multiple presentation technologies Composite Applications Enterprise Business Services UI Centric Views SiebelEBiz SAPMainframeCustom

11. 11 Planned FY09 AIA Process Integration Packs Horizontal Cross Industry PIPsEnabling… Siebel UCM (8.1) for Oracle EBS (11.5.10), Siebel CRM SIA (8.0) ► MDM (Customer) Integration PIM (12.1) for EBS (11.5.10) and Siebel CRM SIA (8.0) ► MDM (Product) Integration Siebel CRM to SAP* ► Order to Cash Agile to SAP* ► Design to Release AIA for SAP PIPs*Enabling… Oracle CRM On Demand for SAP* ► Opportunity to Order Oracle CRM On Demand for JD Edwards E1 (2.3) ► Opportunity to Order SaaS PIPsEnabling… * Subject to Oracle Senior Management Approval Siebel CRM (8.1) for EBS Order Management (12.1) ► Order to Cash Agile PLM (9.2.2.4) to EBS (12.1) ► Design to Release Above timeframes are target dates only and subject to change at any time. Oracle CRM On Demand for Oracle EBS (Update) ► Opportunity to Quote

12. 12 Communications: Comms 2.4, Order to Activate includes OSM and OAM ► Order to Activate Comms 2.0.2 (Siebel 8.1 & E-Business Suite 12.1) ► Order to Bill / Fin. Consolidation Industry PIPsEnabling… Roadmap: Planned FY09 Process Integration Packs Industry Specific Comms 3.1, includes PIM ► Product MDM Retail: Oracle Retail Integration (RMS) to PSFT ► Financial Controls for Retail Siebel CRM Loyalty (8.1) to Retail Stores ► Customer Loyalty Management Product Data Hub Integration Pack for Retail Product Lifecycle Mgt ► Retail PIM Integration Logistics Service Providers: Fleet Management 1 (EBS 12.1, OTM 6.0, SEBL 8.1) Fleet Management 2 (EBS 12.1, OTM 6.0, SEBL 8.1) ► Quote and Order Management ► Driver Management Fleet Management 3 (EBS 12.1, OTM 6.0) ► Settlement and Financial Management Utilities: AIA for Utilities ► Order to Billing

13. 13 © 2008 Oracle Corporation – Proprietary and Confidential For Internal Use Only Release Themes Financial Operations Control Integrated Inventory Valuation Management Integrated Sales Revenue Recognition Integrated Procure to Pay Canonical Data Model Synchronization of key financial information Integrated Stock Ledger information Integrated cash and sales journal information Integrated invoice matching information

14. 14 © 2008 Oracle Corporation – Proprietary and Confidential For Internal Use Only AIA for Retail Release 2.3 Financial Operations Control Process Processes EnabledOverview 1.Lifecycle Data Management Supplier Currency Exchange Rates Payment Terms Chart of Accounts 2.Enhanced Inventory Valuation Consolidate stock ledger information Bulk data movement for more timely processing Visibility from the Accounting System to the transactions / journals in the Stock Ledger and vice versa 3.More Timely Revenue Recognition Consolidate sales audit information Service-based validation of chart of accounts Visibility from the Accounting System to the transactions / journals in Sales Audit and vice versa 4.Streamlined Merchandising Procure to Pay Consolidate Invoice Match information Visibility to invoices/vouchers in the Payables System and vice versa

15. 15 © 2008 Oracle Corporation – Proprietary and Confidential For Internal Use Only Financial Operations Control Overview Validation Service Message Based Manual Entry ETL (ODI)

16. 16 AIA Foundation Pack Faster, Structured and Agile Approach to Integrated Process Composition Composite Application Framework Enables IT to preserve its chosen UI Technology Application independent UI Enterprise Business Services Library Prebuilt and standards-based Application Independent SOA Governance Tools Business Service Repository (BSR) SOA Test, Error Handling and Diagnostics SOA Methodology Same approach used by Oracle Development Supports both web service and batch Quicker Assembly of Composite Business Processes End to End Lifecycle Consistency and lower TCO Enterprise-class Composite Applications Enterprise Business Processes Application Independent Annotated with Business Services Top-Down App- Independent Business Processes Standardized Building Blocks for Interoperability & Reusability

17. 17 Sampling of AIA Foundation Pack Customers Other Financial Services Retail Life SciencesHigh Technology Professional Services Industrial Manufacturing Engineering & Construction

18. 18 Agenda What is AIA? Concepts Packaging Industry Solutions How can partners get involved? AIA Exchange Co-development models Q&A

19. 19 AIA Exchange - First Components Are in Beta! Launch at Collaborate

20. 20 AIA Partner Models & Programs AIA Partner Ecosystem 1 SI Strategic CoDevelopment Model SI Implementation Engagement Model 3 2 SI Led Development & Validation Model AIA for SAP - Special Partner Model 4 5 ISV Integration Development & Validation Model Partner Model Key Characteristics 1SI Strategic Co- Development Model Joint investment in development and GTM Oracle product and IP Partner positioned as preferred implementer in Named Accounts 2SI Led Development Model Partner invests in building repeatable solutions Uses AIA Foundation Pack and may contribute to it Partner solution and IP. Validated, endorsed and promoted by Oracle. Listed on Oracle AIA Solution Catalog 3SI Implementation Engagement Model Awareness, Education and Training on AIA Deal Support, COE and Labs Setup for AIA products Cost effective service delivery network for AIA 4AIA for SAP – Special Partner Model Special partner model to support creation of Oracle Apps to SAP PIPs Multiple GTM & implementation partners possible 5ISV Integration Development & Validation Model ISV builds and owns the AIA business connectors for their Apps Validated, endorsed and promoted by Oracle Non-competitive ISVs preferred at the PIP level The goal is to create a comprehensive partner ecosystem to develop, extend and deploy Oracle AIA

21. 21 Key Phases Oracle Partner Product Defn, Biz Case and Market Analysis Validate Requirement Analysis & Design  Coding, Testing, QA and Documentation  Provision/Maintain Environments  Required AIA & FMW Enhancements  Overall Product & Program Mgmt Assist Product Packaging & Pricing  Product Support & Maintenance  Oracle Field Enablement & Market Awareness  Partner Field Enablement Assist  Partner Role in Product Development Lifecycle SI Co-Development Model

22. 22 Co-Dev Solution Selection Criteria 1. Deep industry application with unique industry orientation 2. Stand alone new application module or composite business process 3. Potential to create competitive differentiation through bridging current functional gaps 4. Potential to create pull-through for Oracle’s broader Applications and Tech

23. 23   Solution Partner and/or AIA Center of Excellence   Implementation Partner Strategic Co-Dev Partner Partner Global Business Services Sampling of Leading AIA Partners

24. 24 Oracle Confidential – For Internal Use Only A Q &

25. 25