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Published byRaymond Martin Modified over 9 years ago
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Trade Quality Report September 30 th, 2014
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2 SUMMARY OUTLETS TOTAL OUTLETS VISITED 718 ANTIOQUIA 101 BOGOTA 99 CENTRAL 100 COSTA 97 OCCIDENTE 98 ORIENTE 170 KA 53 Total samples Age Index 820.826
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3 TQI ON SEPTEMBER DECREASED TO 84% Age index decreased from 93% to 90% and sensory result maintains a good performance (93%) * Club Colombia Negra and Redd’s Dy are not included in TQI Country Results
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4 REGIONALS BEHAVIOUR LAST SIX MONTHS All Regionals had a good result on September. Negative trend in Antioquia and KA.
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5 * Club Colombia Negra and Redd’s Dry are not included in TQI Country Results Poker Ligera is the brand mainly affected by TQI result.
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6 Age index is affected by product between 12 and 24 weeks in Poker Ligera (33.4%) * Club Colombia Negra and Redd’s Dry are not included in TQI Country Results
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7 EXPIRED PRODUCT WAS NO FOUND ON SEPTEMBER Product between 12-24 wk. increased its result on September (2,7%)
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CLUB COLOMBIA ROJA AGE INDEX
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CLUB COLOMBIA NEGRA AGE INDEX * Club Colombia Negra is not included in TQI Country Results
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REDD’S DRY AGE INDEX * Redd’s Dry is not included in TQI Country Results
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AGE INDEX MALTIZZ SABORES PET - SEPTEMBER
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12 Antioquia is affected by product between 12-24 wk in Club Colombia (24.5%) and C.C Roja (33.7%) **Redd´s Dry is affected by expired product (9.72%) ** Club Colombia Negra and Redd’s Dry are not included in TQI Country Results
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13 AGE INDEX ANTIOQUIA – WEEKS ON MARKET
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14 TQI Bogotá is affected by sensory result in Poker Ligera (82%) ** C.C Negra is affected by product between 12 - 24 weeks (5,4%). ** Club Colombia Negra is not included in TQI Country Results
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15 AGE INDEX BOGOTÁ – WEEKS ON MARKET
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16 Central had an excellent result on September (94%) ** C.C Negra is affected by product between 12 - 24 weeks (100%). ** Club Colombia Negra is not included in TQI Country Results
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17 AGE INDEX CENTRAL – WEEKS ON MARKET
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18 TQI Costa is affected by age index in C.C Roja (71%) ** C.C Negra and Redd´s Dry are affected by expired product (31.39% - 27.78%) ** Club Colombia Negra and Redd´s Dry are not included in TQI Country Results
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19 AGE INDEX COSTA – WEEKS ON MARKET
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20 TQI Occidente is affected by product between 12 - 24 wk. in C.C Roja (36,7%) ** Redd´s Dry is affected by expired product (7.63%) ** Club Colombia Negra and Redd´s Dry are not included in TQI Country Results
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21 AGE INDEX OCCIDENTE – WEEKS ON MARKET
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22 TQI Oriente had a good result on September (91%) ** Redd´s Dry is affected by product between 12-24 wk. (52.2%) ** Club Colombia Negra and Redd´s Dry are not included in TQI Country Results
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23 AGE INDEX ORIENTE – WEEKS ON MARKET
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24 KA is affected by product between 12-24 wk mainly in Poker Ligera (41.5%) ** C.C Negra is affected by expired product (0.29%) ** Club Colombia Negra and Redd´s Dry are not included in TQI Country Results
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25 AGE INDEX KA – WEEKS ON MARKET
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26 Sur Oeste (Bogotá) is the sales area affected for product between 12 – 24 weeks. POS classification C had the highest percentage of product between 12-24 wk.
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27 KEY MESSAGES BY AREA Sales TQI on September decreased to 84% Age index decreased from 93% to 90% and sensory result maintains a good performance (93%) Poker Ligera is the brand mainly affected by TQI result. Expired product was no found on September Product between 12-24 wk. increased its result on September (2,7%) Antioquia: is affected by product between 12-24 wk in Club Colombia (24.5%) and C.C Roja (33.7%) Bogotá: is affected by sensory result in Poker Ligera (82%) Central: had an excellent result on September (94%) Costa: is affected by age index in C.C Roja (71%) Occidente: is affected by product between 12 - 24 wk. in C.C Roja (36,7%) Oriente: had a good result on September (91%) KA: is affected by product between 12-24 wk mainly in Poker Ligera (41.5%) Production Sensory: results are good for Aguila, Mainstream and Premium brands. PPQA: DPMO decreased on September. PPQA in Barranquilla need improvement. Haze: results are good for Mainstream and Premium brands. Club Colombia from VAL and C.C. Roja from TOC show a punctual deviation Foam: Poker from TOC, Aguila and Aguila Light from BAQ, Club Colombia from BUC and VAL need improvement.
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28 Sensory results are good for Aguila and Premium brands.
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29 Sensory results are good for Mainstream brands
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30 Bavaria DPMO – PPQA DPMO decreased on September
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31 Bavaria Six SIGMA Value for DPMO - PPQA
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32 Issues to improve PPQA
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33 Haze results are good for Mainstream and Premium brands Club Colombia from VAL and C.C. Roja from TOC show a punctual deviation
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34 Foam results Poker from TOC, Aguila and Aguila Light from BAQ, Club Colombia from BUC and VAL need improvement.
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35 KEY MESSAGES BY AREA Sales TQI on September decreased to 84% Age index decreased from 93% to 90% and sensory result maintains a good performance (93%) Poker Ligera is the brand mainly affected by TQI result. Expired product was no found on September Product between 12-24 wk. increased its result on September (2,7%) Antioquia: is affected by product between 12-24 wk in Club Colombia (24.5%) and C.C Roja (33.7%) Bogotá: is affected by sensory result in Poker Ligera (82%) Central: had an excellent result on September (94%) Costa: is affected by age index in C.C Roja (71%) Occidente: is affected by product between 12 - 24 wk. in C.C Roja (36,7%) Oriente: had a good result on September (91%) KA: is affected by product between 12-24 wk mainly in Poker Ligera (41.5%) Production Sensory: results are good for Aguila, Mainstream and Premium brands. PPQA: DPMO decreased on September. PPQA in Barranquilla need improvement. Haze: results are good for Mainstream and Premium brands. Club Colombia from VAL and C.C. Roja from TOC show a punctual deviation Foam: Poker from TOC, Aguila and Aguila Light from BAQ, Club Colombia from BUC and VAL need improvement.
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