1. MGS 8020 Business Intelligence Overview of Business Intelligence Jan 15, 2015

2. Business Intelligence
Agenda
Business Intelligence
Six Sigma & Business Intelligence
Business Objects, Cognos, and
Minitab

3. What is Decision Sciences
Grocery Industry
Kroger
Travel Industry
Delta SkyMiles
Marriott Rewards
Gambling Industry
MGM Mirage Players Club
The Mirage
Treasure Island
Bellagio
New York New York
MGM Grand
Retail Business
Best Buy
Circuit City
Macy

4. Overview Business Intelligence
“Encompassing all aspects of collecting, deriving, analyzing, presenting and disseminating relevant business information to enable better business decisions and/or drive business processes"
Why Business Intelligence?
Improve consistency and accuracy of reporting
Reduce stress on operational systems for reporting and analysis
Faster access to information
BI tools provide increased analytical capabilities
Empowering the Business User
Companies are realizing that data is a company’s most underutilized asset

5. What is Business Intelligence?
Business intelligence (BI) has been referred to as the process of making better decisions through the use of people, processes, data and related tools and methodologies. The roots of business intelligence are found in relational databases, data warehouses and data marts that help organize historical information in the hands of business analysts to generate reporting that informs executives and senior departmental managers of strategic and tactical trends and opportunities. In recent years, business intelligence has also come to rely on near real-time operational data found in systems including enterprise resource planning (ERP), customer relationship management (CRM), supply chain, marketing and other databases. “Operational” BI is meant to provision many more functions in the organization with role-specific dashboards and scorecards and is increasingly tied to the topics of performance management and business process management. Inherent to any form of BI is the notion of data quality, consistent and dependable data and the processes involved in its creation and maintenance.
Source: Teradata

6. Business Intelligence & Data Warehouse
Executive Information System
Dashboard (Tableau )
KPI
Financial Metrics
Business Intelligence & Data Warehouse
Internal Source Systems
Data Warehouse
Data Mart
Extract, Transformation and Load
External Data Sources
Business Intelligence
Business Objects
Cognos
Microsoft Excel
Microsoft SQL Server
Oracle BI
Microsoft Access
Etc.
Advanced Analytics
SAS
Minitab
SPSS

7. Business Intelligence Environment
Broad User Base
Narrow User Base
Microsoft Excel
Microsoft Access
Data Warehouse
Data Mart
BI Query & Analysis Tools
Ex: Business Objects, Cognos,
Microstrategy, Brios, etc.
OLAP Cubes
EIS / Dashboards
Data Mining Tools (SAS, Minitab)

8. Metrics
A quantifiable measure of performance Allows for assessment and comparison
Allows for assessment and comparison
Revenue
Profit
Expenses
Number of Customer Calls
Number of Customer Complaints
Product Defects
Gross Margin Percent
Accidents per Mile Driven
Cost of Sales
Examples
Overhead Percent
Customer Churn
Employee Turnover
Return on Investment
Income per Capita
Capacity
Utilization
Average Bill Rate
Management Ratio

9. Dimensions
Textual, qualitative descriptors of the business used to focus and aggregate the view of metrics
Customer
Geographic Area
Time
(Year, Quarter, Month, etc.)
SalesPerson
Sales Organization
Business Unit
Competitors
Season
Division / Department
Business Sector
Sales Channel
SIC Code
Special Customer Group
Brand
Market Segment
Product Color
Marketing Campaign
Examples

10. Six Sigma & Business Intelligence
Agenda
Business Intelligence
Six Sigma & Business Intelligence
Business Objects, Cognos, and
Minitab

11. Balanced Scorecard for Yum Brands
Balanced Scorecard is a concept helping you translate strategy into action via corporate performance management. The Balanced Scorecard describes the strategy for creating value and it realigns resources to ensure the strategy is successfully executed. Six Sigma executes the strategy by using data, business intelligence, and process improvement tools.
Financial
Market share
Revenue
Profit margin

12. Balanced Scorecard for Yum Brands
Customer
Customer centricity
Acquisition and Retention
Pricing strategy (CI)
Process
Value proposition
Quality control
Customer experience
Growth
Market penetration
Employee turnover
Distribution channels

13. Business Objects, Cognos, and
Agenda
Business Intelligence
Six Sigma and Business Intelligence
Business Objects, Cognos, and
Minitab

14. What is Business Objects?
BUSINESS OBJECTS is an integrated query, reporting and analysis solution for business professionals that allows you to access the data in your corporate databases directly from your desktop and present and analyze this information in a BUSINESS OBJECTS document.
BUSINESS OBJECTS makes it easy to access this data, because you work with it in business terms that are familiar to you, not technical database terms like SQL. You don’t need any knowledge of the database structure or technology. Once you’ve used BUSINESS OBJECTS to access the data you need, you can present

15. Six Sigma provides a systematic way of improving business processes based on customer needs and factual analysis of company processes. Organizations like General Electric are combining these two technologies in the form of Six Sigma intelligence, a framework for using information technology to pick Six Sigma projects, get results more efficiently, and ensure their long-term success.
BI systems from companies such as Business Objects help organization-wide implementation of Six Sigma.
Source:

16. Organizations use Cognos business intelligence software to visualize the data that drives their quality initiatives - Six Sigma, ISO, EFQM, SPC, TQM and others.
The Cognos solution supports GE's Six Sigma quality initiative. Six Sigma enables organizations like GE to measure how many "defects" there are in a given process, in order to systematically determine how to eliminate them and get as close to "zero defects" as possible.
Source:

17. But not yet to FC feature set
Sort unavailable
Mutiple Query unavailable
Union, Intersection & Minus unavailable
No User Objects
More later on semantic change, but means that in FC the scope of analysis objects were used by filters, in new WebI only the results objects used.

18. Minitab
Minitab is a computer program designed to perform basic and advanced statistical functions. It combines the user-friendliness of Microsoft Excel with the ability to perform complex statistical analysis
Today, Minitab is often used in conjunction with the implementation of Six Sigma and other statistics-based process improvement methods. Thousands of companies in more than 80 countries use it, including over half the companies in the Fortune 500.