2. The information herein is for informational purposes only and represents the opinions and views of Project Botticelli and/or Rafal Lukawiecki. The material presented is not certain and may vary based on several factors. Microsoft makes no warranties, express, implied or statutory, as to the information in this presentation. Portions © 2011 Project Botticelli Ltd & entire material © 2011 Microsoft Corp unless noted otherwise. Some slides contain quotations from copyrighted materials by other authors, as individually attributed or as already covered by Microsoft Copyright ownerships. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Project Botticelli Ltd as of the date of this presentation. Because Project Botticelli & Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft and Project Botticelli cannot guarantee the accuracy of any information provided after the date of this presentation. Project Botticelli makes no warranties, express, implied or statutory, as to the information in this presentation. E&OE. This seminar is based on a number of sources including a few dozen of Microsoft-owned presentations, used with permission. Thank you: Michael Tejedor, Chris Volckerick, Tara Seppa, Morris Novello, Bryan Bredehoeft, Chris Dial, Donald Farmer, Sabrena McBride, Peter Sprague, and Diwakar Rajagopal.

4. Agile BI Out of The Box, Forrester Research, Inc., April 22, 2010 32% of Excel users are comfortable with using it for “Advanced Analysis” e.g., PivotTables Only 28% of potential BI users have any meaningful access 31% of all BI initiatives partially meet or don’t meet the business goals originally set Knowledge workers spend too much time looking for, not enough time analyzing the information. Lines between producers and consumers of information have largely disappeared. Requirements change way too fast for IT and traditional technology to keep up.

5. Evolution of BI IT has been busy keeping up with the growing demand for BI… Self-Service BI Traditional BI IT Pro End Users Existing Data LOB Applications Files Data Marts ETL/Data Quality AnalysisReports Dashboards & Scorecards Provision Analysis Cubes Data Warehouse Data Staging Spreadsheets Specialized Tools Harvesting existing data, cleaning it and staging it …To provision reports, dashboards & scorecards to meet End User demand.But business is outpacing IT and End Users are demanding Agility …Rapidly breaking down the barriers of Control with Self-Service BI!Is it possible to balance Control with Agility? ?

7. Evolution of BI Self-Service BI Traditional BI Delivering the next generation of BI Agility with IT Oversight Niche Startups

8. [Gartner, Inc., Magic Quadrant for Business Intelligence Platforms, Rita L. Sallam et al, January 27, 2011. The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

10. Empower End Users Familiar and Flexible Tools Mash-up and Analyze Mash-up and analyze data in the familiar Excel environment Most broadly adopted productivity suite Share and Socialize Share and collaborate for better decision making Fastest growing collaboration platform Find and Access Quickly search and find information in reports, dashboards, and scorecards – Magic Quadrant for Information Access Technology, 2009 Leader in information access technology

11. – Andre Simha Chief Information Officer, Mediterranean Shipping Company Familiar and Flexible Tools Mediterranean Shipping Company ● Mash-up of data from internal and external data sources (U.S. Customs) ● 33M rows ● 1.7GB compressed ● Built-in 3 hours The new tools in Office 2010 help everyone be more productive… We work faster and smarter than the competition

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15. Provision Access to Information Built to be Mission Critical Data Integration and Data Quality Integrate data and ensure data quality across your organization Data Staging and Modeling Prepare data and build models for end-user access Heterogeneous Connectivity Connect to data across your heterogeneous environment LOB AppsTeradata

16. Mediterranean Shipping Company Supertanker Scale BI

17. …It has to be information at the speed of thought…we were able to achieve less than 10 seconds of query time against a 12TB Cube Built to be Mission Critical Yahoo! Events per Day Data Load per Day Files per Hour Analysis Services Cube

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21. CareGroup Healthcare System Mission critical data

22. CareGroup Healthcare System Accessible self-service BI

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24. Deploy & Future Proof Control Striking A Balance Agility Monitor & Manage Share & Collaborate Mash-up & Analyze Connect & ProvisionFind & Access IT ProfessionalEnd-User

25. Analysis Services Reporting Services Integration Services Master Data Services SharePoint Scorecards Excel Workbooks PowerPivot Applications SharePoint Search & Dashboards Microsoft Business Intelligence Most widely deployed EIM & BI Platform Most Broadly adopted Productivity & Collaboration Tools Odata Feeds LOB Apps

26. Build on What You Already Know Most broadly adopted productivity suite Most popular DW, OLAP, and reporting platform Fastest growing collaboration platform